소개글
자라 scm 성공사례(영문)에 대한 자료입니다.
목차
PART #1 SPA CONCEPT
ZARA
Current situation
Intoduction
-with 4p
-with SWOT
PART #2 SCM
SCM
-Intoduction
-SCM
-Effect
본문내용
PART #1 SPA CONCEPT
The clothing became the way
of expressing oneself and personality
which used to be a way of protecting oneself
in the past.
What is SPA?
: Professional retailer which sells one’s brand product
from manufacturing to processing
It is a business model
which is comparable to the mass produced high-quality products in worldwide.
It is called “Fast fashion”
in that people could buy famous clothes rapidly and cheaply.