소개글
아이리버 아스텔앤컨 출시 전략(영문)에 대한 자료입니다.
목차
Market of MP3 players
Inside-out perspective
Outside-in perspective
conclusion
본문내용
01 Digital audio player?
Digital audio player is a consumer electronics device
that is capable of storing and playing digital sound source.
the data is typically stored on a hard drive, micro drive, or flash memory.
In general, It called as MP3 player or MP3P.
03 Outside
Consumer is willing to invest ‘Output Equipment’ mostly followed by ‘Quality of Sound’, even though they think the quality of sound is quite important.