소개글
한국 프랜차이즈 현황과 미래(영문)에 대한 자료입니다.
목차
(1) What is Franchise
(2) The requirement for establishment of Franchise
(1) The definition of franchise in Korea
(2) History of Korea franchise
(3) Subway ‘Successful Franchise’
(4) Caffe Bene ‘Too much’
(5) Aspects of future Korea’s Franchising market
본문내용
(1) What is Franchise
The Franchise system is a form that headquarters control markets tightly by contract of franchises. Franchise is getting effect of management such as enterprise under direct management by doing mutual cooperation and sharing functions by contract among independent operators having individual capital.
The contract of franchise includes rights associated with the sales. This contract permits trade names, logos, images, etc., and helps set of goodwill and gives license.
(2) The requirement for establishment of Franchise
The following requirements are for establishing of franchisees contract.
a. Permission of sales displays
The franchisee's sales should be related to the franchisor's sale cover substantially. For example, there are trade mark, service marks, logo, and so on, Especially, trademarks and service marks registered as intellectual property rights can give franchisees exclusive license within a certain range and areas.
b. Support and control of Franchisor
To recognize franchisees contract, Franchisees should operate sales following that franchisor make marketing plan through support and control for franchisees.
-Approval of store
-Requirements for the design and appearance of the store
-Business hours
-Restrictions on customers
-Policies for personnel management
참고문헌
http://franchise.ftc.go.kr/fir/manage/searchFirList2.do?method=getSearchList
http://www.franchise.kr/html/index.html
http://blog.naver.com
www.anewsa.com
www.studioxga.net
http://magazine.hankyung.com/business
http://www.subwaykorea.co.kr/franchise
http://www.ikfa.or.kr
(사)한국프랜차이즈협회
2008년 프랜차이즈업 현황 및 발전방안 연구, (사)한국프랜차이즈협회, 지식경제부, 2008
가맹사업진흥을 위한 중,장기 발전방안 연구, 변명식, 지식경제부, 2008
프랜차이즈 창업론, 박주영,노기엽,김현순, 학현사,2009
KFL 프랜차이즈 연구소(KOREA Franchise Lab)