분야
pptxBackground Theory
Research objectives
2.Theory
Theory of Purchasing Avoidance
S-O-R Model
3.Hypothesis
Cost Efficiency
Perceptive Loss
Perceptive Benefits
Social Influence
4.Research Process
Data coding
5.Conclusion
Results
Research Limits
Break-Even Point = Download amount 1million
over 25,000 downloading = 1.6%
But! Charged- App Download 50 / 25,000
=> Charged- App Maker
