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[마케팅전략] 미스터피자(Mr. Pizza)와 피자헛(Pizza hut)의 마케팅 전략 분석
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미스터피자 마케팅믹스 전략분석 및 새로운마케팅전략제안(VS피자헛과 비교분석)
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[피자헛 마케팅사례] 피자헛 성공비결과 마케팅 SWOT,STP,4P전략분석및 피자헛 향후 마케팅전략 제언
소개글
PIZZAHUT 피자헛 마케팅전략 분석에 대한 자료입니다.
목차
1.Introduction of Pizza Hut
2.Marketing Analysis & Competitor Analysis
3.Company culture of Pizza Hut
NEW CONCEPT OF HEADQUARTER
EFFECT OF COMPANY CULTUR
4.Conclusion
본문내용
Introduction of Pizza Hut
1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.
1977 PepsiCo bought Pizza Hut.
1982 The UK joint venture started between PepsiCo and Whitbread.
1997 PepsiCo decided to focus on their drinks business.
As a result, TriconGlobal Restaurants was born, creating the largest restaurant brand
in theWorld.
2002 Tricon Global became YUM! Brands Inc
2006 Whitbread sold their share of the joint venture to Yum! Brands Inc.
Pizza Hut UK Ltd was now 100% owned by Yum!
2012 there were more than 6000 Pizza Hut restaurants in the United
States, and more than 5139 stores in 94 other countries and
territories around the world
.
.
.1985 The first Pizza Hut was opened up in Itaewon.
It was the starting point in introducing pizza into Korea.
Pizza Hut Korea (Korean: 한국 피자헛, Hankook Pizza Hut) is a Korean pizza company
related to the Pizza Hut group.
It is headquartered in Gangnam-gu Seoul, Korea.
It was established in 1980 as Dongsin Food (Korean: 동신식품).
Its products include bulgogi pizza and other special Korean pizza varieties