분야
pptxMarket Analysis
Problems
Solutions
Founded in 1889
Based in Tokyo
Workforce over 5000 employees
One of the three largest video game companies (Sony, Microsoft, Nintendo)
Founded in 1889
Based in Tokyo
Workforce over 5000 employees
One of the three largest video game companies (Sony, Microsoft, Nintendo)
POP,POD
POP
Fun
Design(Console)
Awareness
Time Killing
POD
Own Popular Properties
Familiar Characters(Mario etc)
Game Controller
Target(All ages)
Easy to Play
Positioning Map
While other companies sacrifice price for performance,
Nintendo has been able to provide products that are more casual
and portable at a lower price
Market
Suffering years of declining market share and shrinking market margins
