[회계] 쌍용자동차 재무분석(영문)

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[회계] 쌍용자동차 재무분석(영문)에 대한 자료입니다.
목차
Ⅰ. The market trend in automobile industry and the SSANGYONG company analysis
1. The Market trend in domestic automobile industry
2. Current Situation of Ssangyong Motors Company
3. The Marketing Strategy in SSANGYONG
4. M&A with Shanghai Motors Company

Ⅱ. Analysis of financing report
1. ROA Analysis
2. Analysis on Income Statement
3. Analysis on Balance sheet.

Ⅲ. Forecasting stock price and future prospect
1. Forecasting stock price
2. Expected 2005 I/S

Ⅳ. Conclusion
본문내용
(3) The trend in 2004
Market depression
long-term depression
high oil price
② Boom in exportation

- The total exported cars go up to 2,300,000 with the increases of 28% and the exports exceed 30 billion dollars for the first time


- continuous positive approach and efforts to export market
- improvement in quality and image of Domestic cars
- the increased trust on Korean cars in overseas


(4) Future prospect from 2005
The domestic market is expected to be recovered gradually
but the growth rate is to be decline in large.

Good factors

the business recovery
introduction of the new Diesel car
the accumulation
of alternative demand

Bad factors

high oil price
unemployment
construction industry in difficulty
the refund of
special consumption tax