3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
1. Executive summary
There are many motors company in Korea and they earn lots of money by doing their strategies. Among them, KIA motors ranks 2d in domestic automobiles market. KIA motors was established in 1994 for strengthening the national power through the machine industry. In 1998, Hyundai motors acquired Kia motors through international bidding and KIA was separated by Hyundai group in 2
facilities and details of driver and vehicles including name, sex, experience of driver, type of vehicle, number of vehicle involved, total number of casualties are presented.
As a result of reviewing the data, the points that, in our opinion, may affect a meaningful influence over the damage amount of road facility among the factors as mentioned hereinabove are as following 15 variables.
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
(2) Aggressiveness/Achievement
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them a
❸ Consumer Analysis
According to a research at Hana Bank, the major customer of coffee shops are women and the ratio of women to men is almost six to four. In respect of age, people in their twenties scores the highest which is 53.6 percent, followed by thirties and forties. As for the people's considering factors when drinking a cup of coffee, atmosphere of the coffee shop scores the h
Experi-mental or new design
Target the upper social class
Affordable price
Democ-ratic design
Target the middle -income class
1. Pricing constraints for Alessi:
- Stage in PLC: Introduction -> How to position Alessi with price
- Competitor’s price: Competitors; Premium kitchenware brands including main one, George Jenson price products ext
experience while the company promotes itself taking credits of the designers’ prestige.
The Alessi Museum
Inaugurated in 1998, the Alessi museum was created to be filled with all the objects, drawings, images and documents of any kind, significant for the company. The museum is connected in a competent and direct way with international museums and cultural structures, developing common act
experience will never end. Dosage can be difficult to regulate because it may take up to half an hour after smoking marijuana for its effects to appear; many users thus get much higher than intended.
- Physical consequences: The short-term effects of marijuana include bloodshot and itchy eyes, dry mouth and throat, increased appetite, reduced pressure within the eye, and somewhat raised blood pr
Comfortable Decoration- Relaxed mood- ‘Taj Mahal’ connected with
Brand Identity
Tables for customer - No waiting in a line
No Expense
- Limited decoration- Menus made of free materials
IT LOOKS DIFFICULT
BUT IT’S POSSIBLE
It would be premature
- There’s no needs for Chai Tea
- It costs too high to advertise the products
Unfamiliar taste