Consumer research: interdisciplinary
- 소비자 심리를 잘 알려면 인간의 심리를 알아야 함
Comprehensive model: ‘grand theory’
소비자 연구의 주제는 심리학의 연구 추세를 따름
- social vs. cognitive
- ‘cold’ vs. ‘hot’ topic
구매 후 행동
Research)의 필요성 증대되고 있다. 급속한 기술발전은 제품혁신과 공정혁신으로 이루어져 제품의 성능향상과 원가절감 등이 급속히 진전되고 있다.
그리고 신기술에 대한 마케팅의 중요성 증대되고 있으며 수요지향적 기술혁신(Market-oriented Innovation)이 이루어져야 하고 하이테크(High Tech)와 하이터치(High
is the key to overcoming my current analytical limitations, I became determined to learn more about statistics, mathematics and computer science as well as attain more sophisticated data mining, quantitative, and analytical techniques. It is for these purposes that I now aspire to pursue a graduate degree in interdisciplinary statistics and operations research on the business analytics track.
research by submitting essays and research papers to provincial-level and university-level journals (please refer to my Resume). In performing those researches, I find that I have benefited considerably from my solid mathematics foundation and the related methodologymy score for the Advanced Mathematics course is 98/100 while the SPSS was nearly full mark. I have mastered important statistical an
Research)는 이론적 발견이고, 응용연구(Applied Research)를 통해 구체화되고, 개발연구(Developed Research)를 통하여 검증되며, 마지막으로 기업의 혁신으로 상품화된다는 것으로 상품화를 목표로 한 지식생산과정을 유형화는 틀로서 사용되어 왔다(Rothwell & Zegveld, 1985: 47-51). 이 모형에서는 지식의 생산과 이전은
Research(1952)> 잡지 발간 등의 여러 가지 주위 여건이 간호연구에 박차를 가하게 하였다. 또한 학사교육과정의 증가와 더불어 간호학 석사 교육과정도 증가하였고, 석사를 위한 교육과정에 간호연구법이 포함되어 졸업 조건으로 간호논문을 요구하게 되었다. 이렇게 간호연구의 필요성을 인식하게 되면
processes to the complexity of ecosystems, I am fascinated by the dynamic interplay of biological systems. Through my undergraduate studies in biology, I have cultivated a solid foundation in the fundamental principles of biology, while my research experiences in relevant projects and internships have provided me with invaluable insights into the intricacies of molecular biology. (중략)
1.Preferred study field in detail
My preferred study field is Energy Chemical Engineering, and I am deeply committed to pursuing advanced research and academic exploration in this area. Energy Chemical Engineering is a dynamic and multidisciplinary field that is crucial for addressing the world's growing energy demands, environmental challenges, and the transition to sustainable energy sources.
1.Preferred study field in detail
Natural Language Processing (NLP)
NLP is an area of artificial intelligence that is deeply fascinating to me due to its direct relevance to human language and communication. In my view, NLP is at the forefront of AI research, offering enormous potential for real-world applications. I'm particularly interested in the following aspects of NLP:
Language Und
primary areas of focus is sustainable energy production. I am particularly drawn to the research and development of novel materials and processes that can enhance the efficiency of renewable energy sources. Exploring advanced catalysts, energy storage systems, and innovative reactor designs aligns with my goal of contributing to the transition towards clean and sustainable energy alternatives.