2.2. The Definition of Ratio
Active Ratios
Receivables turnover
. Receivable Turnover Ratio is one of the accounting activity ratios, a financial ratio. This ratio measures the number of times, on average, receivables (e.g. Accounts Receivable) are collected during the period. A popular variant of the receivables turnover ratio is to convert it into an Average Collect
coke란 브랜드 명은 1941년 6월에 잡지에 실린 광고에 처음으로 사용되었다. 그리고 1941년 12월 10일에 처음으로 코크란 브랜드를 새긴 병이 등장했다. 사실 코카콜라가 미국 전역에 걸친 인기와 함께 소비자들이 먼저 coke라는 짧은 애칭으로 코카콜라를 부르기 시작했다. 초기에 코카콜라사의 광고는 coke라
an ancient rainforest in Fiji
Imported in Korea by Shinsegae food, expanding its market share through Shinsegae dept. store, cafes, and hotels
1)Strength
Joint venture with Nestle
FSMS(Food Safety Management System), In-line System
Environmental friendly PET bottles
Marketing Strategy
Pulmuone’s image (safe and organic food)
UN Global Compact
Differentiation through Waterline
5. Marketing Strategy Proposal
1) Targeting
As mentioned above, GIORDANO has been targeted customers in their early 20’s and this target market would be not change. What company has to do is to find out these target customers’ characteristics and set proper marketing strategies for them.
①They use the Internet a lot
Most of people between 20’s and 30’s spend lots of time using the
2. Location
The address Mandalay Bay is 3950 Las Vegas Boulevard South Las Vegas, NV 89119.
And it is located in the South End of the Las Vegas Strip about 2 miles from the McCarran International Airport. University of Nevada-Las Vegas is also nearby the Mandalay Bay and many students of it come to Mandalay Bay as the employee.
3. Amenities & Entertainment
● Casino: 135,000 square feet.
AND EDUCATION
With Ecolab, government and education facilities receive the right products, systems, training and service to help in every aspect of their operations. Ecolab's quality chemical formulations, unique packaging designs and innovative dispensing systems are used to assist in safely achieving the environmental sanitation results you need while protecting your employees.
2004: New attribute link line (Emphasis on ‘11 galenical ingredients’)
An ad named <11 galenical ingredients> of Gas WhalMyungSu in 2004 emphasized on its utilitarian function to inspire positive attitude from consumers. Unlike previous ads (highlighting on its use situation, efficacy or Bu-chae etc.), they intended to add new attribute link line (11 galenical ingredients) in consumers’ me
3. 경영 이념
1) 코카콜라社는, 사업을 통해 모든 이들에게 이로움과 상쾌함을 제공하기 위해 존재한다.
2) 모든 취향과 상황에 걸친 음료들에 대한 요구를 가진 세계의 모든 소리를 들어야 하기 때문에, 지역을 생각하고, 지역적으로 행동한다.
3) 음료에 대해 사람이 원하는 바는 그들이 누구이
2.1 Industry Classification
Before we take a look at the industry environment, we are going to classify what kinds of industry does the Costco belongs to and see how that industry is doing so. In the big picture or frame, Costco can be classified as a one of the distribution industry. If we go in to more detail, it can be divided in to two different industries that are wholesales industry an
Formula)
소비자가 상품을 구입하기까지의 과정을 5개의 과정으로 분류한 것. 즉 소비자는 먼저 주의(Attention)를 하고, 흥미(interesting)를 갖고, 욕구(Desire)를 일으키고 기억(Memory)하고 최후에 행동(Action)으로 옮기는 과정을 거쳐 상품을 구매한다. 이것들의 머리글자를 따서 AIDMA라 부른다. 주의를 환기하