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Skin Balancing makeup products
Look like a good skin -> Make a good skin
Makeup products expected to be associated with anti-aging makeup products
housewives are the prominent users
Users, when compared to the entire cosmetics users, are highly educated and have good jobs (professional / office / service).
The highest proportion of buying luxury cosmetics is in one’s 20’s.
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
CEO Alex Bogusky
- The only agency to have won the Cannes International Advertising Festival Grand Prix in all five categories: Promotion, Media, Cyber, Titanium, and Film
- Inducted into the Art Director’s Club Hall of Fame in 2008
- Received an honorary PhD from the University of Colorado at May 2009.
Beginning business in Miami.
CP+B began as a small agency in Miami called Crispin A
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
traditionally wealthy people, but it might be also wrong to say that they are targeting three different kinds of wealthy segments equally. So, we can carefully conclude that Hermès is mainly focusing on the ‘Old Money’ segment rather than the other two groups.
3.3.1. How do we know?
One of the most evident facts showing that they are not targeting ordinary luxury goods customers is
2) mammonism
Mommonism is a one of serious problem. It is the phenomenon that people think that they can do everything if they have money. However, through industrialization age, people recognized that we have more important thing than money. If we seek only money and follow rich person, it is obvious that our society may be full of dimness and people would do everything to earn money regardless
without sexual experience have anxiety and fear that may have not hymen having sex after marriage
Measure of physical purity 'hymen' has a long history around. In China, prior to abolition of traditional marriage laws, at marriage first night the blood stain in the bride's hymen on the sheets to show people around here were shake. If it does not prove that the bride was forced to go through
Ⅲ. The Players & Stakes
ⅰ) Sovereign States as Negotiators
국제협상의 장에서 비국가행위자들의 역할이 증가하고 있지만 아직까지 주권국가의 대표자들은 중요한 행위자로서 활동하고 있다. 북아일랜드의 성금요일 평화협정의 당사자들은 영국과 아일랜드 정부 그리고 북아일랜드 8개 정당대표였다. 이들
I. Introduction
Recently, increasing of interests on appearances and making it commercialized, appearance became a hot issue. This aroused women to desire beauty and consumption on beauty products. Mass media provides discussions to public and the public form feedbacks that project his or her appearances onto the discussions and images. Especially, visual media serves as mirror that reflects