1강 브랜드란 무엇인가?
○ Sunkist
- 1800년대 후반: 캘리포니아 오렌지류 시장상황 불안
- 밭떼기 혹은 원거리 경매
- 1893: "The Southern California Fruit Exchange" 결성
- 8개 지역 연합
- 지역별 과일공동처리장 : 등급, 포장, 배송
- 1907: 광고대행사 Lord & Thomas (현 FCB) 고용, "Sunkist" 등록상표 개발
-
TITLE SENTENCE
: It is supposed that one reads about a man’s injury in a newspaper.
사람들은 신문에서 한 남자의 부상에 대해 읽는 것으로 추정된다.
Who are you?
당신은 누구시죠?
Imagine that one reads a man's injury in a newspaper.
한 사람이 신문에서 한 남자의 부상을 읽는다고 상상해보라.
- injure: 상해를 입히다. 부상을
TITLE SENTENCE
: Ordinary people can be successful too.
보통 사람들도 성공할 수 있습니다.
What is success?
성공이란 무엇인가?
Is it wealth? Fame? Power?
부인가요? 명성? 권력?
We tend to think of success as something unusual, something [that requires special talents to achieve].
우리는 성공을 특별한 재능을 필요로 하는 특이한 것으
TITLE SENTENCE
: After seeing a Millionaire and wife leave their mansion, a man sneaked into the mansion to steal jewelry.
백만장자와 아내가 그들의 저택을 떠나는 것을 본 후, 한 남자가 보석을 훔치기 위해 저택으로 몰래 들어갔다.
It was 7:30 in the evening.
저녁 7시 30분이었다.
Millionaire Eduard Arellano and his Wife Susan were late.
백
TITLE SENTENCE
: Humans lacked the knowledge to improve eyes that couldn’t see clearly, or help ears that couldn’t hear.
인간은 똑똑히 볼 수 없는 눈을 개선하거나 들을 수 없는 귀를 도울 수 있는 지식이 부족했다.
For most of human history,/ humans have had to live with the body [that nature gave them].
인류 역사의 대부분 동안, 인간은 자연
Construct of CC (Michael Canale & Merril Swain)
Grammatical Competence
: aspect of CC that encompasses “knowledge of lexical items and rules of morphology, syntax, sentence-grammar semantics, and phonology.”
Discourse Competence
: the ability we have to connect sentences in stretches of discourse and to form a meaningful whole out of a series of utterances.
→ Reflect the us
7P.
The State of the World's Health / 세계의 건강 상태
Individuals regularly make decisions about their physical and mental health. They do this partly because a serious illness can have a devastating effect on a person and on his or her family. Similarly, just as the health of a family is connected to individuals within that family, the health of a nation is clearly connected to the
Specific
Objectives
of the period
Students will be able to
1. listen to the short dialogues about food and match each one with its related picture.
2. listen to the dialogues about snack for their main idea and specific details.
3. practice a dialogue with their partners using the expression of asking about how satisfied someone feels, “How do you like it?”
4. practice dialogues with
대학도서관 평가기준 적용을 위한 환경 개선 방안
대학 도서관 경영론
목차
평가의 중요성
현황
원인 분석
개선방안
결론
참고문헌
평가의 중요성
Evaluation, after all, is most productive in an open organization truly interested in planning and self-improvement, and in demonstrating its worth and value. (Hernon & Altman, p.18)
An evaluation is per
The goal of the curricula
-Both containing the integrated goals and the specific goals according to the grade and these goals are very similar.
-focusing on communication ability and understanding of culture
-more focusing on communication capability and expressions of opinion in english
-Emphasizing that the english is requirements in the era of globalization.
-Focusing on just the goal of