1. Introduction of the Hotel Copacabana Palace in Brazil
Adress : Avenida Atlântica 1702 Rio de Janeiro/RJ CEP 22021 001 Brazil
Tel : +55 21 2548 7070
Fax : +55 21 2548 7070
E-mail : www.reservas@copacabanapalace.com.br
1) Location
The Copacabana Palace faces the world-famous Copacabana Beach, yet is only minutes away from the business centre, and the Ipanema and Leblon districts o
Hotel Kukje's main customers are Japanese travelers over 90 percent. This hotel is targeting mainly foreign tourists and business people. As first-class hotel, the number of rooms are 130. There are single room, double room, twin room, deluxe room, suite room, Ondol room, Ondol deluxe room and Ondol suite. The hotel amenities include the coffee shop, business centers, banqueting rooms, the weddin
Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
2) Facilities
- Marriott international
Marriott International is a leader and strong competitor in a variety of industries, including hotels and motels, food service, facilities management, retirement communities, and vacation interval ownership or time-shares. The Marriott family, the company's founders, owned a 21-percent interest in the company in the mid-1990s.
Marriott's primary enterpris
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
③ Environmentally-responsible aviation : By March 2010, EU-based airlines must provide carbon dioxide emission reports. That’s why, over the last six months, several EU airlines have begun using bio-fuel either wholly or in part on certain routes. This trend is now spreading to North America where several airlines have indicated their interest in buying eco-friendly jet fuel.
3. History w
Las Vegas convention center
About LVCVA
more than 148,000 hotel rooms
over 10.5 million square feet of meeting and exhibit space citywide
official destination marketing organization
Mission
To attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Supporting All of Southern Nevada
Today, the entire Southern Nevada economy i
Corner Suite
- Styled in the tradition of resorts in Southern France.
- These rooms offer a spacious bedroom and a comfortable, cozy living room for one's best rest
Pacific Deluxe
- Decorated in classic studio style as a suite
- Preferred by couples for its romantic setting
Parlor Suite
These rooms offer a cozy bedroom and separate private space
in a luxurious home style
Occupancy Rate
Room Rate(ADR, RevPAR)
Target Market
Italianate classic design / Water canals
Gondola rides / Guggenheim Hermitage Museum
Nightclub Tao / Canyon Ranch Spa Club /
Blue Man Group show and Phantom of Opera