environment, and the world without poverty.
2. Current Business Environment
Cosmetics industry has a monopolistically competitive market structure with low-barriers to entry and a numerous number of large and small firms. Due to the existence of aggressive competition within the industry, firms need to make huge marketing efforts to differentiate their products and create brand loyalty. M
Intro
1. INTRODUCING THE CORPORATION
SAMSUNG
Founded in 1969, The representative firm of the Samsung group.
It achieved fast growth in the global market with Samsung Galaxy series
The HQ is located in Suwon, Korea.
The annual turnover is around US$148,944 billion
APPLE
Founded in 1976 by Steve Jobs, Steve Wozniak.
They achieve success in the smart phone market with the ‘i-Phone’
. Introduction
1) Back ground of choice
It is much more difficult to find lost articles when we get taxi than when we get other public transportations like bus or subway. When we lost something at public transportations, bus and subway, we can find location of lost articles by using web site or mobile application at real time. Especially, in subway, each line has its own lost-and-found, so c
1.POLITICS
Swiss Federation
Switzerland became a federation in 1848.
It is divided into 26 cantons.
The cantons are divided into Communes.
Both have their own administrative authorities.
CH: Confederation Helvetica
Executive Branch: Federal Council
Switzerland's government, has seven members.
Each year, a different member becomes Federal President.
the United Nations Special Fund, established in 1958. UNDP, as we know it now, was established in 1965 by the General Assembly of the United Nations.
UNDP’s headquarters are located in New York. UNDP has liaison offices in Geneva, Brussels, Copenhagen, Tokyo, and Washington D.C. Further, UNDP has Regional Centres in Bangkok, Bratislava, Cairo, Colombo, Dakar, Johannesburg, Panama and Suva.
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
A. Competitive environment in car industry
What is the competitive environment faced by MB as it considers launching the AVV?
1990년대 초 고객의 욕구가 빠르게 변화하면서 MB는 계속해서 판매부진을 겪었고 사상 처음으로 손실을 기록하게 된다. 이것은 MB가 직면한 시장변화 및 비용 통제, 재료 구매에 대한 부적응 등의 문제가 복
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh