① 매장과 온라인 스토어의 연결(바코드 스캔)
첫 번째 옴니채널 구축 방법은 ZARA의 오프라인 매장과 온라인 스토어를 연결시키는 방법이다. 자라닷컴에는 오프라인 매장에서 구입할 수 있는 여성, 남성, 아동 제품을 동일하게 선보이고 있다. 따라서 ZARA의 온라인 스토어에서는 직접 구매뿐만 아니라
(worldwide): 434,246
At interbrand survey, brand value ranked second in the world(2011)
2. IBM Mission
Their value at work.
Dedication to every client's success.
• Passionate about building strong, long-lasting client relationships. .
• Focused on outcomes. IBM sell products, services and solutions to help our clients succeed, however they measure success.
and management of overall group activities as owner and holding company
1.2 About Fast Retailing
Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO is the Group's mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which span
Introducing the organization and the interviewee
Samsung Life
Since 1957
No.1 insurance company
The manager
(Youngmuk Cheon)
Yonsei Univ.
Wharton School
Asset management
Managing director
1. What is FRM?
1) Concept : To 65 year-old and over aged farmers, This is a system that keeps their own farmland as collateral and provide them pension for their a stable life after retirement.
2) Future directions : By securitizing farmland fund, to enjoy life of ease in their old age and maintain the security farm life.
3) A legal basis :
Korea Rural Community Corporation and A
Ⅰ. Origins and history
1. Early days
The ILO was created in 1919, as part of the Treaty of Versailles that ended World War I, to reflect the belief that universal and lasting peace can be accomplished only if it is based on social justice. The Constitution was drafted between January and April, 1919, by the Labour Commission set up by the Peace Conference. The Commission was composed of
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
and was able to make easy delivery to consumers, books. Then he looked for the brand name which consumers were easily able to access to. Thus, the amazon.com company reveals to the world, which starts with 'a'. This is the start of the Amazon.com-Online book-store.
After the foundation of the company, the sale of amazon.com has constantly increased 30% per year. However they went into the red b
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e