important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half ofthe people intheir 20s to 30s think they are fashion followers
the sales of underclothes is not so satisfying. So we need to see another point ofthe consumer market. According to theinterview and questionnaire, it is not difficult to find that there is a common prejudice about wearing underclothes that they always give people a rustic and old-fashioned image. Partly because of Korean tradition, lots of people have formed the thoughts that underclothes are
lotof people, most ski resorts 'Muju' first recalls. Muju resort so famous and gained confidence, so people are using is the evidence. Because they have the power ofthese brands do not have to pay a big effort to find a tourist is the first to Muju Resort.
4. 유일하게 중남부 지역에 위치한 무주리조트
(Only to enjoy the SKI as location in NorthCentral)
예전부터 스
The Korean women prefer the Korean soap operas over American ones. The Korean soap operas are much closer to their lives. Korean women living inthe United States, because they experience differences in living unfamiliar environment, they need to find a spiritual sustenance. Watching Korean soap operas is the best way to ease the pressure of living life. It can give their bitter lives a lotof ha
of processing.
Emotional coping may also change the outcome of a decision.
DECISION TRADE-OFFS
Every decision involves trade-offs. Decision making is essentially the process of accepting less of something to get more of something else. It is often assumed that decision makers explicitly weigh these trade-offs and calculate how much of one attribute they are willing to give up in ord
ofthem lost their job.
- Other subsidiaries of ITT: They damaged on their image, and lost a lotof money because of this case.
- Other multinational companies: From the example of ITT, they would change their policies and they would be careful when they enter the foreign market.
◎ Step3. Evaluation ofthe case
⇒ In this case, ITT, U.S.A government and CIA are directly involve
inthe global market. The firm is involved in 'Sky Team', the group of alliances in global airline industry, which allowed it to provide customers with better service routes. Also, they had a better know-how inthe freight sector. Asiana Airlines also had some better aspects. The service quality is believed to be the world-class level. Its aircrafts are relatively newer. The firm is now trying to
the importance of appearance to 1,264 people. 98% ofthe respondents said "Appearance influences the success intheinterview," and 94% ofinterviewers confessed that they consider the appearance ofthe applicants during theinterview.
2) New words for fashionable men
- As an increasing number of men areinterested in grooming their appearance, there have been created new words such as ‘met
of her impediment.
< The photos : Not different>
Part 3. The people who overcame social discrimination
There are many mix-blood stars that struggled with the discrimination and finally succeed despite a lotof adversities. And they arethe good models for us to think about our mistaken impression. Here arethe stars.
- Hines Ward
Hines Ward who was born in March 8, 1976 in Seo
the characteristics of female consumers to enhance the understanding. Female consumers tend to be more sensitive and pickier intheir tastes than male consumers when buying products. Especially when it is about buying handbags, it means a lot to women. Handbags have been considered as something that complements women’s fashion. Unlike clothing which you can change every day, handbags are purcha