5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
Andong Tour
Introduction to Andong
Andong is the home of Confucianism in Korea. During the Joseon Dynasty, Andong attracted scores of Confucian scholars becoming a pioneeringConfucian thought. This city also contained the highest number of private schools from the Joseon Dynasty as well as Confucian schools. To this day, Andong still has around 26 private schools fro
cultures. In France they call it ‘Nouvelle (New) Cuisine’ in a sense that it is a new style of food. Some people call it ‘New Wave Food’ to emphasize the fact that it’s a new trend and others call it ‘Multi Culture Food’ considering its distinctive feature.
Fusion Cuisines, though its general meaning is food with mixed ingredients and recipes, can also be understood as the cuisin
culture had started becoming popular in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about Korean culture in China. And then the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam, Philippines etc throughout the Southeast Asia. Especially since 2000 the boom has gone from Korean dramas, so
rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on, we came to a conclusion that China is the most attractive market with huge potential due to its increasing middle class population, the influence of the Korean wave and the increasing awareness of the people on well-being and diet. Yet, its large market size and investment seems too risky for our company to enter. So,
Rice cake franchise
-Nearly 10 franchises
Coffee shop
-Localization: Sell Tteok and poprice
Socio-cultural
Well-being trends
-Nutritious, fresh and less calorie foods
Opposition towards fast foods
The interests of traditional food
Need for place to spend time with luxurious atmosphere
-Comfort atmosphere, sweet music with tea and snack
1. bizen(빚은
Rice cake franchise
-Nearly 10 franchises
Coffee shop
-Localization: Sell Tteok and poprice
Socio-cultural
Well-being trends
-Nutritious, fresh and less calorie foods
Opposition towards fast foods
The interests of traditional food
Need for place to spend time with luxurious atmosphere
-Comfort atmosphere, sweet music with tea and snack
Competitor
culture.
One of the highlights was the hands-on experience of making and tasting tteok (rice cakes). It was fascinating to learn about the traditional process of making this special treat that is a significant part of the Lunar New Year celebrations.
Moreover, I had the opportunity to watch animated presentations depicting historical events such as the Battle of Jinju and the Battle of Myeo
experiences. From savoring local cuisine to exploring natural wonders and immersing myself in the city's culture, Busan left an indelible mark on my heart. It is a destination that offers a unique blend of tradition and modernity, where every corner has a story to tell. Busan truly is a city of wonders, and I can't wait to return to continue my exploration of this captivating coastal gem.