and pop along with many other parts and elements of music to make ‘fusion music’ inthe 70’s. So this word, ‘fusion’, was used tointroduce a new style offoodthat mixed ingredients and methods used across different continents and cultures. In France they call it ‘Nouvelle (New) Cuisine’ in a sense that it is a new style offood. Some people call it ‘New Wave Food’ to emphas
to good atmosphere, and if they foster emotional labor which they try to control their emotion, they are less affected.
+) we send attachment.
<Interview with Boss>
1. What isthe attraction and characteristic of this restaurant appeals to customer?
>> Our restaurants biggest characteristic is spicy fusion spaghetti that tastes right to K
of our members are majoring infood service management and also because the brand Outback is one the most popular casual dining restaurant in Korea. The reason we chose Brinker international as the competitor is because it is a well known company inthe U.S andis spread in various countries. However this company is not introduced in Korea, so we thought that it is a powerful potential entrant. S
In-depth interviews.
“It’s not too salty, and fits my taste”.
“Although I don’t feel like I’m eating something thatis good for me when I eat 부대찌개, it is good to know thatthefood I’m eating does not contain MSG.”
“I don’t particularly consider it. I also think thattheingredients of 부대찌개 such as ham and sausages are not that good for your health.
of 10%. The factors that led to a success were thattheindustries applied providing low price with high quality food. McDonalds applied a lunch set menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, inthe near future the fast foodindustry is projected revenue increase