forced to leave the market by the development of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the
Total 51,364,578 people
52% of mobile phone users use smart phones
Total smart phone users 10,020,000
17% of smart phone unit share.
Strengths
High reputation in world wide
Leading business company in mobile industry
Special technologies, systems , and design
Strong company status in finance
Competence
Strong brand image
Opportunities
Strengthen alliances, partnerships
Shipments will rise to 544.7 million in 2015. This means that 30.5 percent of all cell phones shipped in 2015 will have the capability to conduct mobile commerce using NFC technology.
NFC promises to revolutionize the way consumers pay for goods and services by allowing them to use their cell phones to make purchases. With NFC, consumers can pay their bus fare, buy a plane ticket or make an ATM/
mobile phone to access additional information.
(3)Card Emulation Mode
NFC has a mode called "card emulation" in which it can communicate with a RFID reader because it acts as an RFID card. For example, An NFC-enabled phone can be used in a payment application like a credit card to make payments. To pay, the user must touch the payment terminal with the phone. The NFC-enabled phone acts as a c
Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
.
.
.
.
S
Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
삶의 기본이 되는 의,식,주 중 식부분을 담당하고 있는 산업분야이고 패밀리 레스토랑을 제외하더라도 패스트푸드, 일반음식점등의 매우 많은 대체재가 존재하고 있기 때문에 대체재의 위협은 매우 높음
Ex) 미스터피자, 놀부 등
저렴한 가격의 샐러드 바는
기존 레스토랑 (OUTBACK, VIPS, 등) 에서도
카카오톡의 발전 방향
- m-VoIP
이동단말에 적용된 VoIP : 전화선이 아닌 인터넷망의 데이터 기반으로 음성통화를 할 수 있는 서비스
현재 모바일 인터넷전화(mVoIP) 앱으로는 세계적으로 유명한 스카이프(Skype) 그 외에 바이버(viber), 프링(fring), 탱고(tango), 님버즈(Nimbuzz) 등이 있다.
카카오톡은 기존 m-Vo
High initial investment costs of Media
Entry barriers is very high
CJ E&M - Amplify the synergy through M&A
Hiring people scale over broadcasting
YouTube, Gomplayer등 UCC업계가 활발히 이용되면서
수용자가 직접 미디어 콘텐츠를 제작 유통하면서
기존의 일방향적인 콘텐츠 시장에 쌍방향적인 요소가
가미되었다.
현대사회는