1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part ofthe market, although it has relatively short history
-Analysis
Our team made up strategic management theory which S.W.O.T and Porter's five forces model about LVMH.
First of all, we can recognize the opportunities and threats that LVMH can have, by external analysis
*Opportunities
-more chances for international market
-branding with culture and art
-synergy effect from trendsetters
-wide range of customer
*Threats
-excessive competit
1, Veil
1) Meaning of veil
A veil is an article of clothing, worn almost exclusively by women, that is intended to cover some part ofthe head or face. One view is that as a religious item, it is intended to show honor to an object or space.
Use: For centuries, women have worn sheer veils, but only under certain circumstances. They would have been used, as an alternative to a mask, as a simp
the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which was never existed before so that it can contribute to hotel's profit-making. In addition, we would make lobby such as 'Meeting Place.'
ⅲ. GARDEN
The reason of improvement
Even though Novotel has bea
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
I could not continues on with the reservation because I needed to pay and make an actual reservation to see more.
The hotel reservation procedure
Consist of superior, suite, Executive Floor
Morning Call Service
Refrigerator / Minibar
Personal Safe
Movies(Must Pay)
Gold Card : If you have a gold card you can get up to 390,000WON in discount
Marriott Rewards : Can gather p
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
III. The Four Main Issues
In this survey, we picked 4 issues, which got nationwide interest among Koreans. One of our goals is to figure out coexistence ofthe Rally effect and left-skewed, cynical attitude of blogs, we needed to select controversial issues and they should be criticized by bloggers. Selected ones are the Cheonan sinking, the mad cow fears, the 4 major rivers project and the
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
5.2 Drug Delivery System
5.2.1 Advantage of Nano-drug delivery system
By diagnosis, and for treatment, we need enhanced drug delivery system. Drug delivery system ofthese days is just eat and let it flow through the body. It is not good at efficiency. Because the digestive system sometimes digest and remove the drug before it reaches to the target.
For enhancing the efficiency of drug