I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env
data which takes great portion of the profit of domestic wire service companies. LG Electronics could not make independent decision about investment for Smart Phone due to the needs of wire service companies. Also, Domestic Wi-Fi network in the beginning was too poor to prosper, so LG Electronics did not predict that Smart Phone would become the mainstream of cell phone market. In other words
markets to increase profits. By businesses entering international markets, the world has become one community making business globalization naturally.
Globalization of Companies
1) Standardization
The definition of standardization can be divided in to two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, pr
designed very clearly and unique, not normal, so they get better persuasion.
4. Differentiated product
S beer target to 20~30ages young women group and contain fibers in the beer. The beer market is going fierce competition, so they target a premium market. Fiber is great choice to enter the new market. Korean people have to eat 20~25g each day. However they eat
market. They occupy 62% among all of this market. However, before long, foreign brands will launch mini SUV in Korea market. So competition for such markets will be strong.
④ When consumer buy Tussan IX, what they considered.
There are specific character of Tussan's customers below.
1) There are many customers who do not consider product design that much. The reason is that Tussan
design. Moreover, its mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows s
designer brands), variety, and well-being products. According to an interview, Park Soo Yun (27) responded that the measuring rule in her selection for ice cream is the health aspect. Ms Park prefers nonfattening, healthy, and low calories ice cream.
These propensities are what Natuur needs to consider in their products to appeal to their target market. Consumers do not visit ice cream stores s
So, luxury handbag makers should design their products in a way that could highlight the characteristic of their brand the most. If Chanel had designed their handbags making its pattern hidden or hard to see, it will probably appeal less to consumers. This is why luxury handbag makers should focus on differentiating their brands from others to prevent frequent brand switching. This can be don
Research Goal
Find support for perceived research problem
Find out what would maximize current revenue
Enable us to advise ZARA management
Maximize revenue
Questionnaire Design:Characteristics
3. Please write your opinion about ZARA freely.
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1. Have you ever bought clothes at ZARA? (If you haven’t, please start from #7)
1) Yes 2) No
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