![[광고심리] 투싼 Tucson ix 광고분석-1](http://images.happyhaksul.com/thumb/465/464414-0001.gif)
![[광고심리] 투싼 Tucson ix 광고분석-2](http://images.happyhaksul.com/thumb/465/464414-0002.gif)
![[광고심리] 투싼 Tucson ix 광고분석-3](http://images.happyhaksul.com/thumb/465/464414-0003.gif)
![[광고심리] 투싼 Tucson ix 광고분석-4](http://images.happyhaksul.com/thumb/465/464414-0004.gif)
![[광고심리] 투싼 Tucson ix 광고분석-5](http://images.happyhaksul.com/thumb/465/464414-0005.gif)
![[광고심리] 투싼 Tucson ix 광고분석-6](http://images.happyhaksul.com/thumb/465/464414-0006.gif)
![[광고심리] 투싼 Tucson ix 광고분석-7](http://images.happyhaksul.com/thumb/465/464414-0007.gif)
분야
hwp2. Market analysis
① The birth of mini SUV
② The mini SUV's target's characteristics.
③ The analysis of competition.
④ When consumer buy Tussan IX, what they considered.
3. The consumer awareness about Tussan ix.
4. Advertisement analysis.
5. Effective way that delivery message.
Now, in korea, two cars are leading the mini SUV market. These are 'Tussan IX' and 'Sprotage R'. Sportage R that is rival to Tussan IX emphasize "They are urban CUV". CUV is acronym, that is 'Crossover Utility Vehicle'. This means that CUV is the more than just SUV. And, in themorvertisement, they say that "Let's enjoy themworld class real CUV" and emphasize Sportage R by CUV. Consumers realize that these two brands images are different perfecimy in this time. They accept 'Sportage R is woman' but Tussan IX is man'. Now a day, Tussan IX is lead this mini SUV market. They occupy 62% among all of this market. However, before long, foreign brands will launch mini SUV in Korea market. So competition for such markets will be strong.
④ When consumer buy Tussan IX, what they considered.
There are specific character of Tussan's customers below.
1) There are many customers who do not consider product design that much. The reason is that Tussan IX is one of great domestic cars in terms of price and capacity. Moreover, it has been prefer to BMW or VOLKSWAGEN in spite of its additional costs from optional functions.
2) Even customers who cannot afford expensive cars value design a lot. It is popular among people in their 20s and 30s who are looking for attractive and multi-functional car considering price.
3) The cost of fuel is very important things to the 2539 generation that prefer to the cheaper one. So, when they buy the car, they think gas mileage is important. Tussan IX's gas mileage is 11.7㎞/l to 17.4㎞/l. They are selected 'the best gas mileage car' in the America. It prove that Tussan IX show off high fuel efficiency.
3. The consumer awareness about Tussan ix.
Consumers are exposed well this advertisement because this advertisement suggest many situation. For example, "When you are seat in front of TV", "When
