Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
nation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
&
The Korean Fast-Food industry
There is tremendous growth in the Korean fast food industry which was help by the development of the Korean Economy. However due to the Asian financial crisis of 1997 the industry was also badly hit with revenues declining by 25%. It wasn't until two years later that the industry slowly started recovering again.
Korean fast food market scale is about one point 3 t
SEC’s “Open Architecture” stands for Being able to access more software through Samsung Devices
That is Opposite way of General thinking
products life cycle is getting short and software business is more profitable.
And strong Contents can appeal to youth market more like Sony as well.
Despite all the concerns Samsung Passed over their competitors by various technology, by Making diver
national Marketing Strategies
Recent global market conditions surrounding our industry is changing rapidly. Globalization such as the launch of the WTO, the European Common Market and the foundation of the North American free trade zone is already affecting our economy. the term 'Borderless World Market', is not unfamiliar to us anymore. In order to survive in these environmental changes, the
1.Introduction
1.1.Problem statement
Most universities in Korea do not recognize usefulness of facility management budgeting and they still keep using the same way . People are concerned about maintenance of school building less than construction and educational facilities about operation and maintenance are recognized the significance after taking place disaster. Most universities in Korea h
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
1. South Korea's economic development process characteristics
South Korea South Korea tragedy of war, foreign intervention and the ruling class and the difficulties faced 1945 Throughout the 1960s, but the potential development of Korea's indigenous economic development plan since 1962, conducted through the enabling economic growth was. In this period of economic growth led by exports of pri
Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
1. 싱가포르에 대하여
-말레이 반도의 남쪽 끝에 있는 공화국. 싱가포르 섬, 크리스마스 섬, 코코스 군도(Cocos群島) 따위로 이루어져 있다. 국민의 대부분은 화교(華僑)이다. 공용어는 말레이 어, 중국어, 타밀 어, 영어이다. 수도는 싱가포르, 면적은 641㎢.
-싱가포르 섬의 남동부에 있는 항구 도시. 세