공장에서 제조되는 것은 제품이지만 소비자가 사는 것은 브랜드이다.
제품은 경쟁회사가 복제할 수 있지만 브랜드는 유일무이하다.
제품은 쉽사리 시대에 뒤질 수 있지만 성공적인 브랜드는 영원하다
- Stephen King -
부라보콘 목표
흔들리지 않고 소비자를 끌어들이는 강력한 브랜드로 키우는 것
-20世紀 英國詩-
(1) Thomas Hardy(1840-1928) : "The Darkling Thrush"
"The Darkling Thrush"
1 I leant upon a coppice gate
2 When Frost was spectre-gray,
3 And Winter's dregs made desolate
4 The weakening eye of day.
5 The tangled bine-stems scored the sky
6 Like strings of broken lyres,
7 And all mankind that haunted nigh
8 Ha
1.The Land of Unlikeness
Lowell의 작품의 시적 배경,
“The Land of Unlikeness”
사회적 배경 (전체주의 국가, 일차원성을 생산하는 공장, 독일 강제수용소)
: 비이성적 충동과 힘에의 의지, 전체주의에 대한 공포에 시달리는 사회
- “복지국가(a Welfare state)"의 역설
: 기술적 수단과 목적 분리/ 기술적
What is our presentation aim?
Einstein become as an icon of scientist.
Various images of Einstein
Light and shadow about that image
Einstein showed some genius aspect at the some field like physics.
He liked to challenge some problems he liked.
He had a certain right in his life.
In 1905, Three journals
Quantum light theory (photoelectric effect)
Brownian motion
Special theory
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title of the “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c
2004 S/S Christian Dior
2008 S/S Lanvin
2008 S/S Roberto Cavalli
2009 S/S Versace
2009 S/S Sophia Kokasalaki
Egypt-inspired Fashion for Spring 2009
Project Runway Korea2 Final Collection 정고운
- Dior presented outlandish Egypt-inspired clothes that few women can afford on gangly, exquisite models that few buyers resemble.
- John Galliano resurrected the splendor of anci
God& his Priest& King에 대해 비판하고 있다.
부모(기성세대)들은 교회에 가서 기도하면 자신의 아이들이 천국에 갈수 있을 거라고 믿었기 때문에 그에 대해 죄책감을 느끼지 않았고, 당시의 교회도 이를 적극적으로 장려했다. 그들이 만든 천국은 사실 참극이었던 것이다. 여기에서 블레이크의 사상은 Marxi
Modern person is accustomed to life of adaptation and identity crisis in peculiar circumstance of modern civilization not to know to know. I am known that this is estrangement on industrial society, or Identity crisis. It is satirical poem about being "Cotton = nopersonality" modern person.