Nation-based Competition: Airline industry’s competition has been nation-based. In other words, their major focus was narrowed down to national customers only. However, due to more globalized circumstances, they are seeking more foreign customers and extending their influence into other countries as well.
- Very High Entry Barrier: The entry barrier of airline industries is very high because
Airline Industry and Two Companies
<1> Introduction of Airline Industry
01. The Characteristics of Airline Industry
1. Symbol of national power and image
It represents the degree of development in politics, economy and technology
2. Essential industry for a nation’s economic activity
It facilitates indispensable human and material resources for national economy
3. It activates tourism
Abstract
This paper begins by examining the marketing strategy as a factor of success of Singapore airline, also called SIA. Then, we will explore SWOT at the domestic (national) and international level respectively. Furthermore, comparison with SIA and with Asiana airline will be discussed separately. Also we will mention about position of 4p. Last part, as the concluding part of this paper, wi
Airlines
For analyzing Korean Air's operating performance of 2008, income statement from year 2006 to 2008 were compared.
Prior to analyzing the company's sales revenue, world airline industry experienced loss of $50 billion per year. It was due to the reduced demand from high oil price which had continued to the first half of 2008 and from economic recession which began from the second hal
and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy their journey. Also, unlike many other
Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low price and local airline strategy 1.5% market shares in 2006 year
2) KTX Stable settlement and continous growth => domestic airline demand decrease
This idea can be applied to logistics as well. In the past, logistic cost has been defined in purely monetary terms. However, as not only in the EU but also in the USA and other countries became more and more aware of environmental problems ,for instance because of climate change, air pollution, noise and accidents, environmental considerations has been taken in logistics kfield. This is how Gree
I. Introduction of the Project
i. The reasons for selecting companies
For this project, our team has chosen two major airline companies in the United States which are American Airlines and Delta Airlines.
Since 2000, in airline industry, there were many kinds of market environment’s changes which are related to the world economic crisis, the sharp rise of oil price and the threat of terr
Airlines were global before much of the business world knew global existed. As early as 1919, Chalk’s Ocean Airways was carrying passengers between Florida and the Bahamas in pontoon-bottomed seaplanes. That same year, regular flights between London and Paris began. By the mid-1930s, Pan Am was routinely flying to China, the Philippines, and Japan. International travel quickly became the most
-Common Size and Comparative analysis also show the similar pattern.
⇛ Year2008 was a significant variable in fuel expense changes
Global Economic Downturn and Crude oil prices
Global Economic Crisis directly caused the explosion of oil price and
this brought the surge of fuel expenses as well
This phenomenon directly caused the huge burden for fuel expenses to airlines.