Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want
Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
The value proposition is the set of benefits or values a company promises to deliver to customers to satisfy their needs
Societal marketing concept is the idea
Microenvironment consists of the actors close to the company that affect its ability to serve its customers -- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
Changing age structure of the population
Baby boomers include people born between 1946 and 1964
Most affluent Americans
Markets are becoming more diverse
International
National
Include
"Microfinance is much more than simply an income generation tool. By directly empowering poor people, particularly women, it has become one of the key driving mechanisms towards meeting the Millennium Development Goals."
Nov,2004
Mark Malloch Brown
Administrator of the UNDP
Literally means
“Bank of the Villages”
Est.1983 in Dhaka, Bangladesh
Microfinance organization
a
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
to 110,000 most of which are merchandise sellers, restaurant business, trading business and so on. Chinese manufacturing companies are about 10,000 in scale and specialized in the fields of machinery, construction, food manufacturing, etc. They also take parts in farming and mining industries with the number of 500-odd companies.
According to the report ‘500 International Overseas Chinese 200
3. Foundation course
1) How to construct the park on the landfill
To solve the environmental problem caused by a waste disposal site in NanJiDo, Seoul city government started the construction to stabilize the environment in NanjiDo like these ways: 'landfill cover soil' construction in upper part of ground -> be smooth down the slope -> leachate disposal facility -> landfill gas disposal faci
to remove frozen oil of Prince William Sound
⇨ John Davis, the Solver who won $20,000 for solving the Open Innovation Challenge posted by the Oil Spill Recovery Institute.
Video clip
New Yorktimes article
항목 아웃소싱
(Outsourcing) 크라우드소싱
(Crowdsourcing)
참여형태
(Participation) 소수 전문가 중심
(small experts) 다수 비전문가 포
(1) Higher Income and Big-box Discounters ⇒ Purchase Power
Growth in luxury handbag market was basically fueled by the key factors that drive the overall luxury-goods market. It usually depends on consumer buying habits, such as purchasing power or willingness to buy the products.
Firstly, increasing incomes definitely lead to higher purchasing power. More incomes in developing countries enab
to control the IL centers. This can help IL centers share the information and knowledge. Also, it will work to mediate the conflicts happening between centers.
In this model, only the highest organization is financed by the government and other social aids. By interpreting environment and understanding each center’s situation, it will distribute the money to the centers that seriously need mon
ⅲ. Disarmament of Conventional Weapons
The first UN Conference on the Illicit Trade in Small Arms and Light Weapons in All its Aspects adopted in July 2001 a forward-looking program of action that committed nations, regions and the international Community collectively to:
1) Help to prevent, combat and eradicate the illicit trade in small arms
2) Enhance cooperation among states to end