1. 판매정책
①목표: 신속, 정확, 만족
②전략:고객중심의 새로운 경영전략
2. 마케팅
① 서비스 마케팅
- 오버나이트 특
- 고객 중심 서비스
- 국제특송서비스
② 다양한 수단을 이용한 마케팅
- PPL 광고
- 특별 운송물을 통한 마케팅
- 기존 대중매체를 통한
웹사이트 광고
3. 서
Financial Crisis
√ Ship building industry is highly sensitive with the world economy
▶ Supply & Demand
Production Capabilities
▶Price
Clarkson Vessel Price Index (YR1987=100)
Price trends on the major types of ships
Ocean Development Market
▶ Expected Oil Production
▶ Expected Investment
▶ Expected Gas Production
New Trend Forecasting
▶Create new d
History
The company was launched in 1966 by Pierre Bellon (Chairman) in Marseille, France, founded on the Bellon family's experience of more than 60 years in maritime catering for luxury liners and cruise ships. Operations initially serving company restaurants, schools and hospitals under the name Societé d'Exploitation Hotelière (English: Hotel Services Corporation).
Through
1. Introduction of Swatch
★ Slogan of Swatch is
“You want to have second country house but
Why do you want to have second watch? "
Swatch means second watch.
(Second initial letter is S, and watch)
★ The head office : Swiss Biel
Market share : 25% of the world market
Product Feature : Brilliant color and design
★ Development and Production of High Techn
1. South Korea's economic development process characteristics
South Korea South Korea tragedy of war, foreign intervention and the ruling class and the difficulties faced 1945 Throughout the 1960s, but the potential development of Korea's indigenous economic development plan since 1962, conducted through the enabling economic growth was. In this period of economic growth led by exports of pri
1. The basis on which posterity will rank our civilization is the quality of our ideas. Our position among civilizations is determined by the _________.
① location of our civilization ② value of our thought
③ influence we have ④ rigidity of our thought
⑤ quantity of our thought
2. As you drive a car on a straight road where the sun is beating down, you may seem to see a shim
Ⅰ. Introduction
1. Outline
Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector.
Ⅰ. A Introduction
A simple function of manpower of a small and medium domestic industry was deepened by 3D category of business avoidance along with disproportionate income level elevation of the latter of 1980's industrial structure supply and demand phenomenon.
There was a try to countermeasures regarding this in order to substitute for shortage of domestic manpower to foreigners. Howe