There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
Group
The modern Russian is formed from two groups, Northern and Southern, which were made up of Kriviches, Ilmen Slavs, Radimichs, Vyatiches and Severians East Slavic tribes. The Slavs (Russians, Ukrainians, and Belarusians), who account for about 85 percent of Russia's population, are three main ethnic groups (Altaic, Uralic, and Caucasus) and a handful of isolated smaller groups reside withi
1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t
1. Discusss the pros./cons of whether Citibank should launch the card product in Asia
There are pros on cons on whether citibank should launch the credit card or not. On the Pros perspective citibank should launch the card product in Asia due to the following reasons. From the marketing perspective, many countries`are still underdeveloped, there's a rapid economy growth in the Asia-Pacific regi
Introduction
The Hongkong and Shanghai Banking Corporation
Established in 1865 by Scottish trader
In 1992, after HSBC took over Midland bank
HSBC moved head office to London
HSBC holdings became major investment corporation
Diversification through acquisitions and partnerships
HSBC integrated securities and commerce finance with Investment banking
HSBC invested with Me
1. Introduction
1.1. Introduction of Benetton Group
1.1.1. Group Overview - Business
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American colle
나. 거시 경제 동향
2000년 이후 고유가로 인해 장기간 호황을 누리며 BRICs 라는 신흥 경제국에 포함 되었던
러시아는 2008년 초 에너지 자원개발 및 제조업 부문의 수입대체 병행 전략을 기반으로2020년까지 세계 5위의 경제대국으로 부상한다는 비전을 발표한 바 있다. 하지만 2008년 하반기에 발생한 글
MIP-G와 Epistemic Social Tuning의 통합을
통해 집단 창의성을 이해해보려는 시도
집단 구성원들의 인식동기가 높고 Prosocial 동기를 가지고 있을 때, 집단은 더 많은 아이디어를 생산
이 아이디어들은 집단의 규범에 따라 성질이 다르게 나타남
개인주의 문화권에서는 독창성이 더 높은 가치를,
집단주의
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
ING (International Netherlands Group)
Global Financial Institution of Dutch Origin
(Merger between Nationale-Nederlanden and
NMB Postbank Group in 1991)
Banking, Investments, Life Insurance and
Retirement Services
Total Assets: EUR 1.18 Trillion
(약 2,132조원, 2009)
중략
Careful Acquisitions
① Pick a