1. Research Theme
기업의 최종 목표는 기업과 관련된 모든 이해 관계자의 가치를 극대화하는 것이다. 즉 임직원, 주주, 소비자, 정부의 가치를 극대화함으로써, 영속적인 이익극대화의 기반을 마련하는 것이 기업의 궁극적인 목표라고 할 수 있다. 1970년 이전까지는 수요가 공급을 초과함으로써 생산
1단계 : 문제설정(formulation of research problems)
이 단계에서는 연구의 목적, 가설 설정, 개념 정의, 관련된 문헌 검토 등이
이루어지고 조사연구문제가 설정된다.
1) 조사자가 취급하고자 하는 주제나 조사의 목적 및 조사의 실제적 중요성과 이론적 의의 등에 관해서 명백한 구상을 갖
research
1. 대한theater has overfull waiting seats.
And their waiting seats are similar each other.
This situation can’t improve customer’s satisfaction.
2. It needs novelty waiting place that target twenties customer.
Actual condition1. Through three days research,
customers who use 대한theater waiting place take the possession 20% of their entire waiting place include caf&e
제1부. 마케팅조사(marketing research)란 무엇인지 살펴보자
1. 마케팅조사의 정의
마케팅조사의 대표적인 정의로 1961년 미국마케팅학회-AMA: American Marketing Association)의 정의는 상품 및 서비스의 마케팅에 관한 제반문제에 관해서의 자료를 조직적으로 수집 기록 분석하는 것이라고 되어있다. 그린(E. Gr
Chapter 1. Introduction
Ⅰ. Research Background and Purpose of study
Hite Beer which was founded in 1933 first started with name as Joseon Beer and released Hite beer product in 1993 which is non heat treated. Leading to great success, Hite Joseon beer's company name is change into Hite Beer corporation. At that time, OB beer was a symbol of beer market, dominating brand image and pref
1. Topic
1.1. Topic
Analysis of various factors affecting the selling price of the car
1.2. Research purpose
Nowadays, there are many different models of cars and their prices range. So we want to know what
thefactors arewhich affect the selling price of the car and how much each variable explains the selling price.
1.3. Research process
To determine if there is a correlation between
remove the nucleus from the egg
cell fusion
cultivate fertilized egg in the lab for a week.
extract stem cells from the embryo
develop them into specialized body cells
- blood, nerve, spinal cords
Potential for discovering treatments and cures.
Improving the quality and lengthen human lives.
- Cornerstone of medical technology development.
Stem cell research allowed only
Purpose 3
Research on using and frequency of using in Current Cloud Computing system
1.Do you know Cloud Computing System?
2.Check the service that you know.
3.How do you know the services that you checked ?
4.If you have ever used the sevices, write down them.
4-1. what for?
5.How long have you used computer?
6.How is your ability of controling computer?
7.Have you ever tried to rev
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i