Ⅰ. Introduction
- Introduce of Hana Tour
HANA TOUR, Korea’s largest travel agency now served by over 2,500 employees at home and abroad, ranks as the number one travel company for the past ten years in terms of overseas travel and airline ticket sales.
We suggest that this is time to examine its financial status, as the best travel agency in Korea. Our team chose HANA TOUR, considerin
sales increased 11% to $2.6 billion due to growth in all channels of distribution.
- The number of Company operated TIFFANY&CO. stores and boutiques increased 8%. The Company added 16 retail locations ; five in the U.S, four in Japan, three in China and one each in Mexico, Korea, Austria and Canada. Three existing locations were closed; two in Japan and one in Korea.
- The Company introduced a
2.1 Industry Classification
Before we take a look at the industry environment, we are going to classify what kinds of industry does the Costco belongs to and see how that industry is doing so. In the big picture or frame, Costco can be classified as a one of the distribution industry. If we go in to more detail, it can be divided in to two different industries that are wholesales industry an
the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an important history of change which we can learn from. We focused on the changing process of this firm beginning from 1994 to 1999 and tried to analyze it broadly.
sales divisions in Brazil, Germany, Hong Kong and Japan. Reign Com announced in May, 2006 that it would adjust its focus toward handheld mobile gaming. They also own the Korean-language Yurion and Funcake entertainment services. In May, 2007, Reigncom announced a new division, Reigncom USA, to manage the iriver brand in the United States and help develop new products. The company also bought the
기획 시작.)
1993
Non-Age의 패밀리 브랜드 추구.
1994
‘No Sale’ 정책 선언 (가격 신뢰도 상승, 고품질, 고급 이미지 극대화.)
1997
빈폴 스포츠 런칭.
최고의 히트 예상 브랜드 1위 선정. (섬유저널 97년 12월호)
마케팅력, 서비스, 신장율을 종합한 집계 최고의 브랜드 선정. (어패럴뉴스 97년 송년호)
Sales promotion, PR 등의 Promotion Mix 전략을 구사하기로 결정하였다.
이러한 전략을 기반으로 단기적으로는 중,고가의 패션 브랜드에 강한 소셜커머스, 그리고 나아가서는 패션 브랜드에 강한 소셜커머스가 되는 것이 목표이며, 궁극적으로는 소셜커머스 시장을 선도하는 기업이 되는 것이 최종 목표이다.
SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the
transition of the company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development of the company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency. Hyundai Motor Company is now the leading automobile producer in South and is accountable for almost 10% of the global automobile market share.
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g