and disseminating the concept of healthy diet life to the public.
* NOW
Preventing chronic disease and improving national healthy level become an important part of the new American nutrition policy. The government provides the information which can help the national improve their healthy level.
Ex) Sodium Awareness Campaign
National Cholesterol Education Program
Food labeling
Strong
# Fledgling baseball team
# Can provide premium fan service
Opportunity
# Hospitality of
Chang-won citizens
# Disappointment of
Lotte Giants
Weakness
# Only a few fans
# Difficulties coming from Regional characteristics
Threat
# Huge and strong fan of the other teams especially Lotte Giants
Cultural Centers
NC Dinos
VS.
Lotte Giants
Game
Concept
Family orien
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
by using Corpus
To categorize the numerous data sources into two parts
To see the frequency of the certain words
given by two parties
To analyze the data in terms of ‘frame’ conception
offered by George Lakoff
People in
Democratic
Party
try to weaken
the tone of
the word
’reform’.
They want to
show
themselves
as intimate
loving figures.
sharp edges(triangles, rectangles), or non-rectangular(circle). The rectangular one makes us feel masculine, conflicts, dynamic and sharp. However non-rectangular one makes us feel feminine, soft, and consistent. The degrees of symmetry can be devided into symmetry and non-symmetry. First one implies balance, atony, order. Then non-symmetry implies particularity, tension and anxiety. Ibid., 287p
4. Competitor Assessment
We will compete with the market in beer and soft drinks.
As there is no fruit flavored beer in Korea, there is no threat of new entrants but there can be existing threat of substitute product such as soft drinks, beers, juice and fruit flavored sodas. But soft drinks, and beverages are really different with beer. Beer is made from malt, and hops and it's naturally fe
②Train travel
Train travel is another concept for TV advertising. This is mainly aiming for brand image positioning. Product target market is young career women who care to keep in good looking. And they prefer prestige image than men do.
We`ll make some series of advertising with young people travelling in Europe by train. People in advertising like eating our product.
The images
마케팅
가치와 의미가 더해진 움직임
채움Chaeum
현대자동차 홈페이지 내 독서 커뮤니티 사이트와 동호회
자동차와 책은 상반된 이질적 개념
Hard + Soft = Smart
양질의 글을 작성하여 선택된 횟수 별 고객 혜택 부여
ex) 자동차 구매 시 할인,
영현대 활동 참여 기회 제공
순수한 맥주
▶ 국내 식음료계 최초로 온도계 마크 부착
- concept.:지하 150m의 100% 천연수로 만든 순수한 맥주
- 포장디자인의 차별화
Concept과 연관되는 색 사용
국내 맥주업계 최초의 Black label, neck around label 부착.
- 맥스 스페셜 호프 한정판 2009 출시
스타우트와 에스 전용잔 출시
부터 시작되며,
Sales / Service 단계와 사후 서비스 단계(After)로 구분해서 생각해 본다.
(3) 고객접점 요소상으로는 HARD적, HUMAN적, SOFT적인 요소를 고려해 본다.
(4) 접점 진행 요소 시간을 체크하여 오래 걸리는 시간은 개선해 나간다.
(5) 외부 고객과 관련하여 새롭게 필요한 접점도 찾아 기입한다.