4) Discussion of McKinsey 7-S
4.1 Strategy
Currently, SAJO has the second largest market share in the tuna can market after Dongwon and ahead of Ottogi. To catch up with Dongwon, SAJO struggled to broaden channels for selling tuna cans by setting up SAJO C&C, new subsidiary specializing in circulation and sale, rather than consigning their tuna cans to CJ’s distribution channel for sale for p
Ⅰ.2.Rosenbluth International overview
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Bes
There is endless and enormous amount of pressure constantly put on the firms. If you include even the smallest ones, you could say firms are always and restlessly under pressure and in order to respond to these pressures the firms must constantly think and change. But sometimes there are pressures that a firm cannot control and eventually has to endure. When this happens, in other words, when the
II. Recent Situation of The Korean Economy
The Korea international trade had suffered much more than the Korean Financial Crisis with the IMF(1997 and 1998) than they had this year. With the constantly fluctuating prices and values for raw materials, exchange rates and the global financial crisis, it was an extremely difficult situation. A sudden rise in exchange rates cause losses in exchange
sportation, warehousing and distribution infrastructure from Americans’ point of view.
When Wal-Mart decided to enter Indian market it faced very harsh opposition from Indian retail chains. So to ease up the opposition Wal-Mart sought another way to enter the Indian market. Wal-Mart found an open backdoor forming a joint venture with Bharti to supply back-end supply chain technology and
leisure time, health and beauty, so there is an ample hope for success.
Consequently, new kinds of cafe industry are expected to establish because of a demand for market like well-being trend, consumer wants, and product differentiation. Existence of o'sulloc tea house gave an exclamation of joy for us who are used to go to a coffee shop for drinking a tea. The whole group members was in agree
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
마케팅 계획
*시장 분류
Segment- 종합적인 서비스 제공 업체
Targeting- 20대 이상의 안정된 수입을 가진 직장인
Positioning- 종합적인 여가 정보 서비스 제공 업체
*Marketing Mix( 5P, 4C)
Place- Online business 업체
Price- 월 9,900원 이용료
Product
-정보상품화 (무형의 여가 정보를 유형화)
-Mailing Service (관심 여가
Contents Side : 싱글 족에 Needs 를 반영한 풍부한 내용으로 만족
Shopping Side : 고 품질 1인용 생활 품 및 특별한 소품의 편리한 획득
Partners : ISINGLE 의 포탈기능을 기반으로 발생한 싱글 고객 Traffic을 이용 win win 효과
Our Strategy
ISINGLE 브랜드 인지도의 향상 & 고객 Traffic 증대를 위한 적극적 마케팅
양질의
1. 스포츠와 대중매체
스포츠와 대중매체
현대인은 생활에 필요한 지식, 정보를 얻기 위하여대중매체를 이용함
대중매체인 TV, 라디오, 신문, 잡지 등을 통해 간접적으로 사회현상을 경험하고 있음
이러한 대중매체의 발달은 대중문화 발전의 중요한 요소가 됨
스포츠는 최근에 가장 주목받는 대중