소개글
[마케팅] 오 설록 티 하우스 마케팅전략(영문)에 대한 자료입니다.
목차
- CONTENTS -
● INTRODUCTION
● MARKET ANALYSIS
● CONSUMER ANALYSIS
● COMPETITORS ANALYSIS
● COMPANY ANALYSIS
● MARKETING STRATEGY
● REPOSITIONING
● RECOMMENDATION & STRATEGY
● CONCLUSION
본문내용
■ INTRODUCTION
We now live in a well-being society. There are large number of well-being products. Many people choose green tea rather than coffee in a convenience store and show interest in organic foods even though it is sold at a high price. Due to well-being trend and popularization of green tea's efficacy , various products using green tea are coming into the market and having wide application .
Moreover, green tea industry targets young people who have big consumption power, and after the introduction of a five-day week , many people are concern more about leisure time, health and beauty, so there is an ample hope for success.
Consequently, new kinds of cafe industry are expected to establish because of a demand for market like well-being trend, consumer wants, and product differentiation. Existence of o'sulloc tea house gave an exclamation of joy for us who are used to go to a coffee shop for drinking a tea. The whole group members was in agreement on marketing case of o'sulloc tea house which has the definite brand concept and finally , we formed a conclusion that o'sulloc tea house is qualified for repositioning project.
참고문헌
● REFERENCES
o'sulloc : www.osulloc.co.kr
Starbucks : www.istarbucks.co.kr
Smoothie King : www.smoothieking.co.kr
Korea national statistical office : www.nso.go.kr
Mae-il economy dairy newspaper : www.mk.co.kr
Book
: 스타벅스, 커피 한 잔에 담긴 성공신화 , 홍순명 역, 김영사 2004 .