SCM: Supply Chain Management
"design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand, and measuring performance globally."
TCM: Total Chain Management
: TCM means a system which enable to manage information lively thro
Skin Balancing makeup products
Look like a good skin -> Make a good skin
Makeup products expected to be associated with anti-aging makeup products
housewives are the prominent users
Users, when compared to the entire cosmetics users, are highly educated and have good jobs (professional / office / service).
The highest proportion of buying luxury cosmetics is in one’s 20’s.
4. Market and Trend Analysis
According to Korean Medical Association (KMA), 32.4% of Korean adult population and 25% of Korean adolescence are overweight as of 2009 and 150,000 ~ 200,000 people are diagnosed as obesity every year. Overweight and obesity are now social issues in Korea. The entire population of Korea is in a diet syndrome. In the past, most of people only focused on losing weigh
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
◆ 소셜 미디어(Social Media)의 종류
소셜 미디어의 종류는 관점에 따라 다양하지만, 일반적으로 다섯 가지 정도로 나뉜다. 가장 일반적인 소셜 미디어로는 블로그, 소셜 네트워크, 콘텐츠 커뮤니티, 위키, 그리고 팟캐스트 등을 들 수 있다.
1) 블로그(Blog)
블로그란 ‘온라인상에서 개인
America’s largest online retailer
CEO & Founder Jeff Bezos
Headquartered in Seattle, Washington, USA
Amazon employs more than 31,200 around the world
Has established saparate websites in Canada, China, France, Germany, Japan, and United Kingdom
1994 : Jeff Bezos founded Amazon.com
1995 : Launched Amazon.com Inc. on web
1997 : Added CDs & Movies to the website
1998 : Added some new item
그의 리더십의 특징을 대략 요약하면 다음과 같은 특징이 있다.- Face Today’s Reality (현실적인 사업감각)- Keep Business Simple (절차, 제도의 단순성)- Be Courageous in Making Change (변화를 시도하는 용기)- Harness Worker Knowledge (종업원의 지식 활용)- Discover best ideas and implement them effectively (창의력과 실행력)
[리더십의
general websites, their sysops are given money according to the frequency of visitors' every click. These advertisement model become an advertisement market which is made by voluntary demands of netizen, so the territory of advertisement extend to all the websites of the world. By increasing exposure time of advertisements and automatizing, Adsense offers an opportunity for advertisements to be c
– Repeated visits
Ownership and control of the all process
Market research
(observe fashion leader, feedback from store, sale report)
Product Placement
Give customers a good and familiar image about the brand through exposure to media
Recommendations for ZARA
Sponsor clothes for movies or TV dramas, and encourage consumers to look for the clothes’ brand