evaluation. That is Adjusting.
We adjust or update the evaluation as they consider additional information.
It is applied to marketing theory. Consumers encounter product first, they evaluate them only their first impression. But after consumers use product, consumer’s thinking about product is changed.
And the initial value can be information or an affective response readily available from m
To analyze ZARA supply chain, it is interesting to look closely at the product design, inventory management, evaluation of suppliers and vendors, logistics management, material management, time scheduling, information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices.
It is also interesting to consider other key performance indicators of
Evaluation1.Farm Income increase
Productivity increase, Cultivation period extension
(The annual crop harvesting per 1meter square will allow the increase of 4~5kg.)
Increase in supply
(Through the results of extended period of production through advanced facilities and fully-equipped greenhouse, it is possible to double its productivity when compared to outdoor cultivation.)
Increase i
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
evaluate the performance of SK energy, we analyzed the activity they have done with sales revenue, gross profit, operating profit, and net income for 3years by using income statement. Before we check, we need to know the numbers about their performance. The important thing is to see the meaning behind the numbers. Because seemingly, it looks good, but the problem we don’t think maybe exists.
products are facing. KSD once had successfully expanded their customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as th
product analysis, consumer analysis and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the
product and brand premium and these two factors should be measured and evaluated regularly. Pigeon lacks of structured measurement system and we can raise the necessity of balanced performance measurement. When Pigeon measures their competence and improve them, they can move forward particularly toward world.
Introduction and Development of BSC
The balanced score card has four perspectives; f
and has knowledge about the brand in United States. This explains that M&M is operating well due to the high brand awareness from consumers. Thirdly, according to the definition, brand attitude is buyer’s overall “evaluation” of the brand with respect to its perceived ability to meet a currently relevant motivation. Ms.Green advertisement is doing a good role because they are meaningful as