the Korea, 4 franchises in Australia, 2 franchises in Brunei, and 30 franchises in China, and made inroads into overseas markets.
The first shop in Korea opened in November 2003 and since then the market sales has dramatically increased and also it has expanded many other stores to the whole country.
2) History
Aim points
Naturalism ‘The Face Shop’ Naturalism, products inspire
There is Solution.
- Weekly Friday
- Actual fight > Practice
3. Understand Oneself. - strengthen core value
1997-> Galaxy, Rapido into China
2005-> Bean Pole Intl’ into China
2010-> Hexa by Kuho into the U.S.
Entered the Chinese market in 1997
Ran antenna shop in Beijing by 1999
Opened the retail shops at the high-end department stores
High price policy (non-discount)
the sales gap between department stores, which is number two in the rank of retailer market, is decreased to more or less 500 billion won. Many conglomerates made clear their intentions to enter the online intermediary shopping mall market, and SKTelecom also launched an open market, 11ST, following the trend.
11ST was opened February 17th, 2008, and aimed at differentiated open market with adv
the market, under its profound vision of maximizing customer satisfaction, it has succeeded in providing excellent services throughout the nation by continuously evolving their ways of sales: currently it operates physical department stores as well as online shopping malls.
Lotte Mart is a part of the Korean conglomerate Lotte, and it opened its very first branch on April 1, 1998 at Guui-dong,
the U.S and European markets?
Hilfiger didn’t use suitable promotion strategy
for London market.
Hilfiger changed its products in Europe
to meet different national preference of European.
Hilfiger could save distribution cost by licensing.
Hilfiger has relied mainly in the United States on wholesaling to department stores, whereas relying on retail stores in Europe.
E
the U.S and European markets?
Hilfiger didn’t use suitable promotion strategy
for London market.
Hilfiger changed its products in Europe
to meet different national preference of European.
Hilfiger could save distribution cost by licensing.
Hilfiger has relied mainly in the United States on wholesaling to department stores, whereas relying on retail stores in Europe.
the leading university, IIM-Kolkata (IIM-C) The average salary of MBA graduates and 142 bases of blood this year, the average wage increase rate amounting to 15.2%. Bullish on the future of this emerging affluent consumer in major department stores in the city boldly, and designer handbags and jewelry can easily find a woman dressed elegantly.
in fact, India is rich but far more poor people.
the use of visual stimulus material
Selection of Fashion brands
The ultimate selection of fashion “brands” included in the research was driven by interviews conducted with fashion-oriented young female (not themselves studying fashion), also selected brands were ones that featured within department stores around the interview location.
Used brands – Armani Jeans, Max Mara,
the ransom. In fact, the leading university, IIM-Kolkata (IIM-C) The average salary of MBA graduates and 142 bases of blood this year, the average wage increase rate amounting to 15.2%. Bullish on the future of this emerging affluent consumer in major department stores in the city boldly, and designer handbags and jewelry can easily find a woman dressed elegantly. India is rich but, in fact, far
stores and, in reality they are used frequently. As the trends of fashion are changing more rapidly and consumers demand diversity, it is important for clothing brands to catch up with such movement.
In Korea, Club Monaco opened a store using a container box in front of Lotte Department Store and Shinsegae Department Store and Nike opened one near Hongik University. Shinsegae pop-up store featu