Case Summary
Wal-Mart is trying to enter theIndian market where there are a lotof market potentials. Wall-Mart is not entering the market alone. It is planning to set up shops inIndia in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
intheinternet shopping. This Internet shopping market is growing rapidly and is becoming important distribution structure with department store and discount store.
Second, eBay undertook G-market on April 16. They also have auction so with this undertaking they are occupying 90% market shareinthe open market.
Third, imitation products areincreasing by geometric progression. A lotof prod
in maternity wear!
Pregnant women also have to protect themselves, especially their stomach. We wondered that is there any kind of protection clothes for pregnant women, as there are many functional clothes nowadays.
*Is maternity wear market increasing?
We wondered whether the maternity wear market is increasing or decreasing for profits, because there are many factors. As many women are w
inthe following task.
Example)
A : How can I help you?
B : I am looking for bread.
A : How much bread do you want?
B : I want a loaf, please.
15'
Textbook
and PPT
Task
activity
[role-play]
- Decide the roles of students between customers and clerks. (Teacher asks students, who want to be clerk, to raise their hands.)
- Students, who take customer-roles, are asked to buy the food t
the security of online transactions and the privacy of personal information. They have to wait until the product is delivered and if the product is unsatisfying their expectation or has a defect itself, consumers have to return or exchange items, which will cause huge inconvenience for them
- Controlling activities: In order to provide a high quality customer experience, Blue Nile has to continu
of products.
(2) Franchise Bakery
Franchise means to sell licences for people to trade using a brand name instead of paying a royalty. Then, the franchise bakery can use the brand of franchiser under license and get a right to run a business. It also could get some special supports or controls from the franchiser. There arelots of bakery brand such as Tousles jours, Paris baguette in Kore
of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious inthe orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figu
of self
& of where they would like their lives to take them
by Dan Kindlon
: clinical and research psychologist specializing in behavioral problems of children and adolescents at Harvard university
2. Background of "alpha girl"
1)Increasing participation of women in public affairs
- status of women are at high position
- providing lots of opportunities
2) Daughters ofthe Re
lotof free time
Life style Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lotof money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who arethe 20s
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one ofthe successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept ofthe “nature” not artificial. As we are all awareof, the catchphrase ofThe Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr