Summary of Proposal
reason of select and expected value of strategies
As fast food chains which provide quick meals to people has played an important role in today's busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the wor
ZARA’s SWOT Analysis
Strength
- SPA Global Brand
- Vertical integration of design and production
- Rapid response system
- Rapid product turnover (two weeks).
- Take advantage of the store
- Ensure premium image
WeaknessRelatively high price policy (Innovative)
- Inability to reproduce customer complaints
- Low awareness
- Our focus system
Opportunity- Shared global trend
- Fas
likes to go there when they visit France.
There are 비쉬, 아벤느, 유리아주 which is cosmetics brands. 176유로이상-텍스 리펀
in france, when they eat some food, there are always wine with them. You can buy
Delicious wine in grand epicerie(그랑) de paris which is market.
린치바주, 라샤펠 드 라 마시옹 오 브리옹, 샤토 무통 로쉴드, 루이 자도
Tibet is ...
Nickname – Roof of the World
Capital - Lhasa, the "Holy City"
Population - 3 millions (as of 2011)
First People - Tibetans
Ethnic Composition – 92.8% Tibetan, 6.1% Han, 0.3% Hui, 0.5% others.
Religions - Tibetan Buddhism, Animism
Official Languages – Mandarin, Tibetan
Currency - ¥ RMB (Renminbi, Chinese Yuan)
Weather – Extremely dry except during
in-door leisure activities appeared, such as internet games, web-surfing, online-shopping or SNS, etc.
Now, we have a thriving leisure market. Recently, many of foreigners visit Korea and the leisure activities have been also diversifying. At this point, we thought that we need to know about recent trend of leisure in domestic area. And we would like to talk about the trend of leisure in Korea.
Ⅰ Concept History and Background
ⅰ Description of the product or service
We will make and sell a meal at the restaurant. It will be product. What we have difference from others is menu. We is going to sell only health food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplac
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title of the “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i