1. 코카콜라사 소개
1) 회 사 개 요
◦ 회사정식명칭 : The Coca-Cola Company
◦ 최고경영자 : 무타르 켄트(Muhtar kent)/ 회장 겸 CEO/ 2007년 취임
◦ 업 종 : 청량음료 제조
◦ 설 립 자 : J. S. 팸버턴 (1831~1888)
◦ 설 립 년 도 : 1886 년
◦ 본 사 : 미국 조지아주 애틀랜
본문
1. Vertical Integration이란?
1.1. Vertical Integration
Vertical integration(수직적 통합)이란 일련의 생산 공정하에 있는 기업간의 통합1)으로 이와 비교되는 개념은 Horizontal integration(수평적 통합)이라고 할 수 있다. 일례로, 한 자동차 회사가 자신의 사업을 타이어 제조분야로 까지 확장하는 것과 같은 상황을
LPGA’s financial structure is getting worse every year
Causes
world economic recession
reduction of LPGA’s sponsorship
the popularity of LPGA is steadily dropping
Causes
The performance of American golfers is not good
Original fans don’t want to increase Asian players
Product
Tour game tickets
Merchandize
4 major matches
British Open
U.S Women's Open
Nabisco Championship
Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
What is Coca-Cola Company?
-multinational
-John Stith Pemberton
-franchised
-anchor bottler
-Atlanta, Georgia
1894 … A modest start for a bold idea
1899 … The first bottling agreement
1900-1909 … Rapid growth
1916 … Birth of the contour bottle
1920s … Bottling overtakes fountain sales
19
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
About Mexico
1. Official Name:
United Mexican States.
2. Population (July 2010 est.):
112,468,855.
3. Area:
1,972,550 sq. km. (761,600 sq. mi.)
4. Language:
Spanish.
5. Government Type:
Federal republic
6. Climate:
Tropical to desert.
7. Religion:
Recent estimates claim that about 90% of Mexicans are Roman Catholic.
Straw and palm hat
Club activity
Club activity-Korea
Club activity-Japan
Differences Between Korean club and Japanese club
Club activity-Korea
Field – Exercise. Symposium, Movie, Music, etc
Usually one club per one student
Activity – 3 or 4 days a week
Purpose – “Friendship”
Student-centered – Lack of experts(Lack of expertise)
Characteristics – Activity < Friends
Las Vegas convention center
About LVCVA
more than 148,000 hotel rooms
over 10.5 million square feet of meeting and exhibit space citywide
official destination marketing organization
Mission
To attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Supporting All of Southern Nevada
Today, the entire Southern Nevada economy i
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay