INDIA : REPUBLIC OF INDIA
A country in South Asia
The 7th largest country
The 2nd most populous country
The most populous democracy
FTA vs. CEPA
Economic pacts between countries that are aimed
at reducing tariffs and improving bilateral trade
CEPA :
Comprehensive Economic Partnership agreement
PURPOSE OF CEPA
India’s side
-One of the OECD countries
-To take
1. 시장조사의 의의와 단계
* 수출입절차의 최초 단계는 해외시장조사(Overseas Market Research)
: 상품을 수출입하기 위해서는 먼저 대상시장부터 찾아야 하기 때문
시장조사란?
상품을 그 생산자로부터 소비자에게로 유통/판매함에 관련된 문제에 대한 모든 사실을 수집/기록/분석하는 활동
수출에
lines than basic lines and appealing target customers by forming sense of agreement
Marketing ROI
Expected reaction of customers: customers will perceive the brand as a backpack brand with diverse designs as well as a brand, which can be used to express their own individuality.
Expected returns: the growth of market share by 2% through the increase in sales based on the image improvement
period is to introduce the free market system and to allow its economy to be operated by the market forces. In addition, China has been promoting foreign investments in China and international trade with other countries. As a result of innovative changes in its system, Chinese economy has rapidly grown over the past several decades, and it has become the most important issue in global business.
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
1. International Organization - 이유
<약 20%의 국제기구가 스위스에 밀집>
영세 중립국의 지위
지정학적 위치
정부의 지원
제1, 2차 세계대전을 통해서 중립국의 위치를 공고히 한 역사적 배경
유럽의 중앙에 위치 : 과거 유럽이 세계의 중심이고 항공 교통이 발달하지 않았던 시절에 국제기구가 위치
국외여행상품은 여행업자가 해외여행을 하고자하는 여행소비자를 위하여 상품을 기획하고 판매하며 여행목적에 대한 정보를 제공하고 여행에 필요한 수속업무 및 해외여행의 인솔 등 관광관련기업의 상품을 조립, 판매하는 인적서비스가 주가 되는 특성을 지니고 있다.
국외여행인솔자란 국외여행
agreement to personal success. In addition, people, form high-context cultures, are not as much of managed by cause than by instinct of feelings. Context is more significant than words for high-context culture. For instance, in Korea are a standardized people and they do not speak as much as low-context culture such as America. When they say one word they understand each other this is their style
History
Hindu-Buddhist civilization
The age of Islamic states
Colonial era - The Portuguese
. d s - Dutch East-India Company
. d s - Dutch state rule
The emergence of Indonesia
Japanese occupation
Indonesian National Revolution
Democracy
Information
Government type : Republic
Independence : 17. 8. 1945
Administrative : 30 provinces, 2 spe