Heat energy, chemical catalyst
: bio mass → Use to intermediate compound & final product classify
vaporization : Heating on the anaerobic to produce H2-CO first order
combination gas.
pyrolysis : On vacuum condition, decompose bio mass by
exposing high-temp.
solvent, acid, base : Using the bio mass for cl
"Change the world by bringing computer to masses"
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product is produced.
Let’s take the vehicle industry as an example. In 1989, Toyota motors concluded that they could not enter the premium market through their brand image of high performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new bra
foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources of products
Foreign cosmetic products sold on the Mainland can be basically classified into three types: imported, self-manufactured by foreign brand owners and produced by local OEM factories. The imported goods are mostly premium products of famous international brand
Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the hi
Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
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mass-customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low and in starting stage can not expect large volume of sales. Cost for promotion and place is expected to be high at first time.
5. Setting Price
It is recommended for Alessi to keep Skim pricing strategy since it satisfies many of favorable conditi
equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
Developing new (electronic) product
with very little investment
Module could be mass produced
An endless variety of customized products
(possible to extremely personalize)
Bug Labs can realize the Long Tail
How soon could the project reach the market?
What technologies are involved? How difficult will they be to develop?
How crucial would this project be to our market
여전히 불만족한 상태를 유지하게 된다는 것이다.
Ⅱ. 마케팅의 개념원리
1. 생산개념(The Production Concept)
소비자가 제품을 구입할 만한 여유가 있고, 쉽게 구입할 수 있는 제품을 선호하기 때문에 경영자는 생산성을 높이고, 유통 효율을 개선시키려는데 초점을 두어야 한다는 사고방식이다.