The objectives of American
nutrition policy
. There are more than 580,000 people dead in one year because of the insufficient movement and imbalance food intake : chronic disease, arteriosclerosis, stroke and CVD
2. Unhealthy eating habits and insufficient movement lower the quality of life
3. The increasing number of children obesity become a serious problem in the USA
=> Chronic dis
Statistic 1 : Alcohol Accidents
Alcohol accidents in campuses
Rates of drunken driving
# of survey respondent : 274 people
Survey place : Daegu
.
.
Statistic 2. Alcohol Consumption (2)
Hard drinker : a person who drinks alcohol over 3 times in 2 weeks
Alcohol & Health
Liver.
Stomach
Central Nervous System
Alchol and obesity
Abdominal obesity, 2.02 times
The hig
women
:They are equipped with women’s room more than men’s room
Because women take more time in toilet than men
2. Customers’ waiting time
:While customers wait to use facility, Disney land offers
various spectacle- a brass band’s play
3. Safety
:Whole facilities are controlled by computer
They develop various manual for various situation-a pla
Weight/height during gestational period
(BMI : kg/m2)
Recommended weight gain during gestational period
kg Ib
low (BMI <19.8)
12.5 ~ 18
28 ~ 45
medium (BMI 19.8~26)
11.5 ~ 16
25 ~ 30
high (BMI 26~29)
7.0 ~ 11.5
15 ~ 25
obesity (BMI >29)
Min 6.8
Min 15
reference : Institute of Medicine
Role: it is needed to make linolenic acid, linoleic acid, and ot
has potential for
further growth due to
developing countries and
their rising interest in health products
1. Way to enhance GNC
GNC’s own set of standards evaluation of their product by other institutions such as FDA
2. Potential Market
People in developing countries more conscious of their rates of obesity and related rising health problems.
4. Market and Trend Analysis
According to Korean Medical Association (KMA), 32.4% of Korean adult population and 25% of Korean adolescence are overweight as of 2009 and 150,000 ~ 200,000 people are diagnosed as obesity every year. Overweight and obesity are now social issues in Korea. The entire population of Korea is in a diet syndrome. In the past, most of people only focused on losing weigh
magazine and world’s best franchise by “Entrepreneur International” magazine.
GNC was acquired by Royal Numico N.V
1. Way to enhance GNC
GNC’s own set of standards evaluation of their product by other institutions such as FDA
2. Potential Market
People in developing countries more conscious of their rates of obesity and related rising health problems.
obesity hypoventilation syndrome, chest wall deformities, neuromuscular disorders, and chronic obstructive pulmonary disease (COPD). Hypoventilation and oxygen desaturation deteriorate during sleep secondary to a decrement in ventilatory response to hypoxia and increased PaCO2. In addition, diminished muscle tone develops during the rapid eye movement (REM) stage of sleep, which further exac
women.
___ (b) Men's and women's bodies develop in different ways.
(2) ___ (a) The wood of the acacia tree is so hard it can be used to manufacture products.
___ (b) Acacia wood is used to make furniture.
(3) ___ (a) The effects of heat include body sweat and muscle pain.
___ (b) Hot weather causes a variety of problems.
(4) ___ (a) We cannot see bacteria or viruses without a microscope
Women’s health, Natural health, Total health
Interactive Media 미 남동부에 위치한 중. 대규모의 병원 홈페이지
Controlled Media 한국대사관, 관광센터 등
Events/Group Communications 박람회 개최, 정보 부스 운영 2,3차 시 운영
기대 효과
- Do you know that 이라는 상부 메시지를 통해 관심 환기시킬 수 있다.
- 하