According to the above graph, we can find that most of the people live in apartment. That’s why we selected the apartment. In modernKorean society, the general house is apartment. On the one hand, apartment is very convenient and efficient building. On the other hand, it has some problems. According to another data, 40.6% of all respondents replied that the biggest problem of apartment is spa
of the price people wants high quality with fresh idea of culture. One reliable documentary takes an example of Starbucks at Seattle as a failure case of standardized coffee franchiser. Even if Starbucks at Seattle was the first open branch, they have lost popularity.
2) From Fast Food to Slow Food: Well-being Trend
With the industrialization and modernization, once fast food was indispen
Enterprise systems (ES) are large-scale, integrated application-software packages
It is used the computational, data storage, and data transmission power ofmodern information technology to support business processes, information flows, reporting, and data analytics within and between complex organizations.
Part 2, I’ll talk about es system of IKEA.
So, what is ikea?
Some korean st
of discipline (agree & disagree)
1) Disagree(about Respect)
One should not step on even the teacher's shadow. At least this is what we were taught. However, the opposite is true in modernKorean society. Teacher authority? It plummeted a long time ago. Teachers find it increasingly more difficult to control students.
The Korea of today, Students' disrespect for teachers (authority figures
Hierarchical culture
Damaging individual
It makes discrimination in each person’s rights.
Ideal hierarchical culture
Give the task each person has to do.
Society will be good
In reality
The owner keeps the contractor down
Subordinate one’s own character
(중략)
ModernKorean society: surrounded by far much information than before
Human cognitive ability: almost co
of golf
Cool and rebellious, vintage varsity
Ralph Lauren has established competitive positioning in the market
In customer’s perception, Ralph Lauren satisfies Appealing Attributes
(luxury, heritage, characteristics, overseas popularity)
However, Ralph Lauren is perceived as not a very popular brand
(young image, Korean popularity, price competitiveness, peer)
1) Crite
modernity" in Korean. Hyundai is better overall than any motor manufacturers.
2. Product
Hyundai Motor Company principally manufactures and sales automobiles. including passenger cars, recreational vehicles and commercial vehicles, there are 22 models―such as i30, Hyundai Coupe, Equus, Grand starex and so forth. According to Year 2007 Sales Units by Models(including both of domestic a
of coffee, tea, cocoa and so on. The representative brand of this company is Maxim. Maxim is the first instant coffee in Korea that provides upgraded taste and perfume of coffee to busy modern people. Their market share is more than 70%, both in instant coffee and coffee mix field. The overmastering rate of market share is showing that Maxim is getting a great support from Korean who has a comple
Introduction
Nowadays, 'Healthy physical and mental life' which is committed to well-being is being considered significantly.
Modern consumers are picking up a very choosy consumption pattern and they are getting more and more picky about food, clothes and houses.
As the concept of "well-being" has been highly valued among modern people and caused a sensation in every sector of society, we a
1.1 introduction
On 2007, Korean Ministry of Justice notified that they will precede prior announcement of registration of prohibition on discrimination. This regulation is against of all discrimination without rational reason (Hankyung economic terminology dictionary, 2009). Due to consistent opposition of conservationists, especially many of Christians who made organized movements to make it l