Using the information customers provide, company can decide which part to make a improvement.
However,
There are some customers the company should not try to serve.
Customers who switch the companies frequently
Trying to retain all of your profitable customers is elementary.
Defection should be a key performance measure for senior management and a fundamental component of incentive system.
1. 연구배경
1984년 휴대 전화가 처음으로 보급되기 시작한 이후로 국내 이동통신 가입자는 시장포화에도 불구하고 꾸준한 성장세를 구가하며 지난 10월 말 현재 4750만 명을 넘어섰다. 이 추세라면 12월에는 4800만 명 돌파도 가능할 것으로 업계는 관측하고 있다. 통계청 자료에 따르면, 국내 총 인구는
I. Introduction
Recently, increasing of interests on appearances and making it commercialized, appearance became a hot issue. This aroused women to desire beauty and consumption on beauty products. Mass media provides discussions to public and the public form feedbacks that project his or her appearances onto the discussions and images. Especially, visual media serves as mirror that reflects
of Dow Jones Newswires, the Dow Jones Indexes, Factiva, the Dow Jones Information Services and the Dow Jones Licensing Services; 3) Local Media Group publishes eight daily newspapers across the country and fifteen weekly editions. All of these also have Internet websites. .
Ⅵ. Editorial policy
ⅰ. Central premise
It is an essential prerequisite for success in the news and information
1.25 인터넷 대란
1·25 인터넷 대란은 2003년 1월 25일부터 27일까지 대한민국 대부분의 인터넷 망이 마비된 사건
마이크로소프트사 SQL 서버의 허점을 이용하는 슬래머 웜 이 일으켰다.
이 사건으로 수많은 사람들이 피해를 입었고 일부 인터넷 사용자들은 KT를 상대로 피해보상소송을 제기하기도 함.
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
Internet)은 1984년 그 울타리를 벗어났다. 이후 PC 붐을 타고 덩쿨처럼 뻗어나가 매년 2배 정도씩 성장, 오늘날에는 세계 170여 개의 국가에서 5천~6천만 명의 이용자들을 거느리고 있다. 일본, 뉴질랜드, 서유럽 등의 지역에서 인터넷 사용자는 지난 3년 동안 10배 이상 늘어났다.는 보고는 그리 놀랄만한 일
1. EGOIST
- EGOIST is Japanese licensed brand launched by Aioli into Korean young casual market in 2001.
- the word, Egoist means a person who thinks that he or she is better than other people and who thinks and talks too much about himself or herself.
Therefore, the brand name, ‘EGOIST’, shows that it’s very confident of its style and fashion.
1) Target consumer : Young genera
1. What is Convergence?
Digital convergence is mainly driven by the TIME industries (Telecommunication, IT/Internet, Media and Entertainment) and provides new, innovative solutions to consumers and business users. Based on digital technologies and digitized content it encompasses converged devices (such as smartphones, laptops, internet enabled entertainment devices and set top boxes), converged
I. Introduction: Google
Despite its humble beginning as a research project by Larry Page and Sergey Brin in 1996, Google attracted a vast majority of Internet users worldwide at its beginning. Swiftly evolving through a series of product developments, acquisitions, and partnerships, Google apace outgrew its competitors, Yahoo Search and MSN Search, and continued to grow. As of May 2009, Google h