What is Korea culture wave?
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1. Korea wave in International society
Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to th
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t
The reasons why I Am a Singer is popular
Honesty melody
Content-centered words
High quality contents sincerity
Fresh interest
Retro Movie?
1. From 70’s to 90’s tense in other words, that movie focus on the generation.
2. It is to have genres romantic and comedy.
3. It doesn’t have a deep message.
Ⅰ. Situation Analysis
1. Analysis of Environment
(1) Hot keyword to differentiate from others : Premium
‘Premium restaurants, premium party, premium outlet, premium cosmetics…’
We can see the word 'premium' in every field nowadays. The main reason why they use it is because there's no big difference among lots of products in market. It means that they should make a differenc
Target analysis
Family is important to 30s40s
Growth of purchasing foreign car in 30s
In last 5years, the rate of purchase in 30s40S has been increased.
2) They feel the greatest importance of family among all generations.
-They look for family value and finding meaning of life
Family life is more matter than success of work to me
the average: 43.2 % 30s answer: 52.25
Makgeolli
Health-oriented drinkLow calorie Low alcohol degree All from Nature Anti-cancer substance
Bokbunja Cocktail
Health-oriented drinkMedicinal liquorLow alcohol degreeGood for kidney and stamina
중략
Remember TWO Things. . .
1. Hong Kong: A Great Platform
2. Wine: Threat becomes an Opportunity
Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough to excite consumers’ emotion. Although Japa