1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
• Tea pots or brochures can be used to promote tea sales. Tea pots can be used as a part of interior decoration. Each pot contains different types of tea plants and each table is arranged with different pots with noticeable name tags with them. Brochures can be used to advertise the unique taste and efficacy of each tea. These brochures should be placed at or near each table to make it acce
Name Is Metrosexual," The Washington Post, November 17, 2003
Like this article from Washington Post said the word "metrosexual" is no longer a strange word. Actually it is becoming a big trend among many countries such as USA, France, Canada, Korea and etc. In terms of cosmetic firms perspective, this trend is very interesting because it means that there are huge a whole new market. Recently
2) 유통(Place)
도매점, 소매점과 같은 유통 경로를 통해 제품을 배치하는 활동을 말한다.
스포츠 시설에서 유통은 시설이 소비자에게 제공하는 편리성을 의미한다. 접근성을 말 할 수 있는데, 새롭게 창단되는 엔씨소프트 이재성 상무는 "시민들의 관심이 많은 새야구장은 서울 부산
Place
2.2.1. 유통채널 디자인
다음 장에 첨부된 표는 국내에 유통되는 수입브랜드 의류 산업의 유통채널 디자인에 대한 자료이다. 이랜드나 지오다노와 같은 Local기반의 의류 업체들은 대부분 중국에 생산공장을 설립하고 국내에 대형창고를 통해 물품을 보유하고 있다가 백화점, 아울렛, 홈쇼핑업체,
will also be repositioned based on its price and uniqueness. Since Rice Burger had failed twice, the product name and flavor will be slightly changed to remove the negative associations. It will be “BBR Burger – Bean Bulgogi Rice Burger,” the previous Rice Burger now added with patty made from soybeans instead of meat, served with healthy teas. Considering the number of franchises,
o 현대홈쇼핑은 전자상거래 시장의 급격한 성장이 전망됨에 따라 강력한 브랜드
인지도와 오프라인 자산 및 풍부한 EC 노하우를 활용하여 온라인과 오프라인 시너지 효과를 극대화하기 위해 쇼핑몰 사업을 강화하고 있다.
o 시장 성장에 따른 매출 성장이 계속되고 있는 가운데 지속적인 성장
Product differentiation
-launch Herbal cosmetics made out of 5 different herbal
medicine extractions to market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere