2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has t
time exactly where their package is and when they can expect delivery, whether they call Customer Service or track the package themselves on the FedEx website.
Constant tracking allows FedEx to maintain complete control over shipments at every step in the delivery process. It is such an integral part of the system, that FedEx promises to deliver all packages within one minute of the delivery
Analysis of One Tree Hill’s Customer
About taste and flavor of the coffee of One Tree Hill, just a few people (8%) answered "strongly satisfied".
More than a half of the people said they are "somewhat satisfied", but still 26% said the coffee is "mediocre".
More seriously, 7% said its taste and smell were not good.
More than a half of the people pretty satisfied with the atmosphere an
Breakthrough of Smart phone(1/5)
1. Background of its development
- Smart Phone
With operating system like Pc => Various Applications
- Infrastructure
Network, Price, Hardware, Contents
- Economy of speed
Acquiring Information, Implementing Work,
SNS(Social Network Service)
2. Characteristics of I-phone
SPEED
The function of
copy and paste
Video
Internet
Why Korea failed i
The movie became a great issue and spread in great speed and range through the internet
As a result of AMOLED marketing,
17,000,000
views on the web
in 4 weeks
520,000
visitors to its mini homepage
in 4 weeks
Even with very high price, AMOLED successfully exploited the market
sold for over
600,000 won, very expensive
But!
200,000 phones
were sold in a month
Mission and Vision
Mission :
The global industry Jinro is putting aggressive strategy on world's market and making itself not only in local market but being the best alcohol beverage maker through out the world.
Vision :
Jinro is currently exporting its product to 50 other countries including USA, Europe and Asia, and their aim is to expand more on their distribution. Not only focusi
1. Introduction
The reason that we chose this case was one of our team member had a scrap book on case analysis. We took a look and looked for the material which was related to our lecture. The subject was interesting through the time we spent on team project. Web is the most popular services in Internet, so many company will ask question about “How to acquire customers on the Web”. This ar
control.
Learn the rest of the history by selecting another chapter from the drop-down menu on the right.
On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler di
제1장 마케팅의 발달과 의의
1. 마케팅의 발달
장소 : 미국
요인 : 경제력의 고도화와 시장의 광대성
발달단계 :
|생산지향단계| --> |판매지향단계| --> |사회 마케팅 지향단계|
1)생산지향단계
공급이 수요를 창출하던 시기였으며 고로 시장문제는 사실상 존재할 수 없었고 오로지 생산에