1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
현황
2004년 Coffey가 설립하여 르완다 커피를 수입하고
커피 판매 수익을 르완다에 직접 재투자하는 사회적 기업
기업 미션
Thousand Hills Coffee Co.는 중간 상인을 없애 르완다 커피 농민에게
보다 큰 이익을 주고 수익을 환원하여 르완다의 발전을 돕고자 하는 목표를 가지고 있다.
수익을 르완다에
II .2. Development process of Console market(언니가 집어넣아야 할 부분)
II .3. Competitors Identification
There are a few major competitors in the home console industry. The biggest competitor is said to be Sony whose series of products, PlayStation has been a steady seller in the industry. One of the oldest competitors was Sega, a big rival to Nintendo, which unfortunately could
By the succeess of the Donkey Kong, attempt to make game console – Famicom
Representative game - Super Mario, The Legend Of Zelda
Great success in Japan
America market entrance
NES (Nintendo Entertainment System)
Nintendo’s principle - Reasonable price
- Good quality
- Simple
Can assume that the main consumer of “Melona ice cream” is over age 20.
1. the price of Melona is not cheap in Brazil (6헤알/ice-cream) , other bar ice cream is about 2~3 헤알
2. “Melona ice cream” is sold in coffee shops or Korean/ Japanese restaurant the most
3. Many pictures of “Melona” consumers are not teenagers.
Healthy Product will attract Brazilians
Increasin
marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boome
A loving FoE with a healing-based market strategy.
More shoe widths than other major sneaker companies.
Healing is in New Balance’s DNA
More evident in its sensitivity to boomers in their midlife years.
Time ripe for crisis and new, unfamiliar challenges from social actualization to self-actualization
New Balance Ad
One’s worth is not measured by superiority over others,
b
최근 카카오 버터대신 식물성 기름을 사용해도 된다는 유럽의 법에도 불구하고,
Leonidas의 모든 초콜릿의 겉과 속 모두 100% 카카오 버터로 만들어 진다
생크림, 신선한 버터, 신선한 크림, 최고급 품질의 원산지로부터 온 카카오, 터키산 헤이즐넛, 페리고산 모렐로 체리, 이태리산 아몬드, 그르노블산
주제 설정 ---------- 한복의 브랜드화와 세계화를 위한 이영희 뉴욕 부티끄
왜 뉴욕인가?
현황 파악 ---------- 뉴욕 이영희 한국 박물관
목표 설정
이론 고찰
타겟 설정 및 분석
공간 마케팅 전략 제안
2000년 뉴욕 카네기홀 패션쇼 이후,
이영희는 세계적인 명품 디자이너 브랜드가 즐비한 뉴욕의 메
market is going fierce competition, so they target a premium market. Fiber is great choice to enter the new market. Korean people have to eat 20~25g each day. However they eat just 17.3g. So about 3~8g fiber is lacked. Hite find this kind of fact, which is made Fiber beer first in Korea.
Various events : To be recognized by 20 to 30’s of young women, they sell th