3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
Key Points for Writing for Press Release
Is your news "newsworthy?"
Do not use your press release to try and make a sale.
A good press release answers all of the "W" questions (who, what, where, when and why),
Provide the media with useful information about your organization, product, service or event.
If your press release reads like an advertisement, rewrite it.
Start
I. Introduction: Google
Despite its humble beginning as a research project by Larry Page and Sergey Brin in 1996, Google attracted a vast majority of Internet users worldwide at its beginning. Swiftly evolving through a series of product developments, acquisitions, and partnerships, Google apace outgrew its competitors, Yahoo Search and MSN Search, and continued to grow. As of May 2009, Google h
to-one) 마케팅 또는 인터넷
마케팅이 전략적인 대안이 되고 있다.
3) 마케팅 과정의 변화
- 많은 고객에게 제품을 판매하는 것보다 한 명의 고객에게 다양한 제품을 반복적으로 판매하는 것이 더욱 중요해지고 있다. 이를 위해서는 고객과의 장기적인 관계 형성이 필요하다.
3. 인터넷 마케팅
To meet the challenges of these paradigm shifts, SK Telecom has mapped out a variety of future growth engines that continues to create new values for its customers. Our focus is on the development of the wireless Internet business, e.g. MelOn, GXG, and Mobile Cyworld. We are also concentrating on exploring new services like MONETA, Satellite DMB, and 1mm, in preparation for the increasing converg
Stem cell calssification
1. Based upon location
Embryonic stem cells
Somatic/ adult stem cells
2. Based upon function
Totipotent
Pluripotent
Multipotent
Unipotent
Reject Response
Traditional Immuno-repressents
Constant administration
Little engraftment after 3~4 weeks
Host immune system impaired
Vulnerable to Infection
↓Need brief immuno-re
Advance Agro Paper Company of
Thailand, the 2002 launched in Korea
market.
Paper industry's first offensive start consumer marketing and branding activities.
major businesses include pulp, paper copies, include power plants.
Does not undermine the natural forest, as
well as contributing to global warming.
Utilize the remaining land as a way to
provide addit