Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually drama and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.
★ U.S.A
세계 고가품 시장의 약 25% 차지
높은 소득수준으로 인해 많은 소비자층 보유
★ Europe
세계 고가품 시장의 약 25~40% 차지
전통적인 고가품 브랜드의 고향
★ Japan
여성 소비자층이 많음
명성(이름값)에 대해 큰 가치를 부여
Q. Is H-D operating in an attractive industry?
국제시장
레인콤(대표 양덕준)이 2001년에 내놓은 도발적 광고 문구다. 레인콤이 워크맨 신화를 이룬 세계 최대 휴대용 오디오기업 소니에 도전했다. 레인콤 매출은 고작 700억원. 도전 자체가 치기어리게 느껴졌을 수도 있다.
삼성전자도, 소니도 대수롭게 여기지 않았던 세계 MP3 기기 시장에서 벤처기업인 레인
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv
If social integration of Immigrants is delayed,
elevation of social and economical cost is worried.
If continuous discrimination to foreigner
and alienation of immigrants is on going,
serious social conflicts are concerned.
Emotional support
Strengthening capability of multicultural family
Improving awareness of culture
Professional producing
presents characteristic of monophony demands or oligopoly demands, because buyers made purchase contraction with numerous suppliers based on their advantage of ‘bulk buys’ that described as ‘many suppliers with monopoly or few buyers’. In contrast, big marts made Everyday Low Price sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or
Concentrate
On the city
Population on the city is increase
of the population more than 2 / 3 live in urban by increasing urban concentration because of the rapid industrialization
As a result,
The amount of the trash increases suddenly and the kinds also become various that the city-environment problem caused by the trash becomes more serious
(모세영, 홍재근, 김만수)
Increase